Hold on to your pillows, the pop-up you could only dream of while tucked up asleep has arrived. Yes, pinch yourself you are not dreaming. Premier Inn is hosting the UK’s first Pillow Fight Club pop up to celebrate the arrival of their new pillow collection; get free tickets HERE.

Be there, Sunday 13^th October, and remember the first rule of Pillow Fight Club

 For the first time in its history Premier Inn, the budget hotel company famous for its promise of a ‘Good Night Guarantee’, is selling its pillows alongside its famous Hypnos® bed.

Before recycling old pillows and replacing with new soft and firm pillows across 800 hotels, Premier Inn has decided to bring the nation… Pillow Fight Club.

With up to four hundred thousand leftover pillows, the hotel chain is inviting the nation to come and take part in Pillow Fight Club. Parents and children are invited to take part in the fun.

Attendees will also be gifted* Premier Inn’s ‘best ever pillow’, available in firm or soft versions to suit every sleeper. Made from blown hollow fibre, the pillows are lightweight and breathable, while clever design makes them easy to plump to perfection.

Offering complimentary tickets on a first-come-first-serve basis, Premier Inn’s Pillow Fight Club contenders will be schooled on the rules, learn the technique, then square up against a family member and battle it out to make it to the top of the leader board. Post pillow fight, families can recuperate at a rest station and snap some post fight selfies by a giant pillow wall.

The aim is to inspire Brits to engage in the Pillow Fight Club revolution and set up their own events across the country. It is time to bend the rules and start talking about Pillow Fight Club.

The first official event will take place in London on Sunday 13^th October open from 1pm to 6pm. Additional events will take place in Edinburgh, Bristol and Cardiff where you’ll be able to pick-up a free pair of new pillows to start your own Pillow Fight Clubs.