PureGym, the UK’s largest gym operator, is excited to announce the upgrade of PureGym London Shoreditch, delivering a refreshed training environment to help members achieve their fitness and wellbeing goals. The transformed gym relaunched on 14th August 2026, offering members 24/7 access to affordable, flexible fitness, alongside upgraded equipment and state-of-the-art facilities. This investment enables more of the East London community to level up their training and leave the gym feeling their best.
The refurbishment includes an upgraded dual studio and functional training zone, as well as a brand new:
Women’s Workout Space – a private area alongside the main gym for female members who might feel more comfortable and confident working out in an alternative space, including a lifting zone with squat racks, a free weights area with adjustable benches, dumbbells up to 30kg, a Smith machine, a mix of upper and lower body focused fixed pin equipment, and glute-focused machines
Shape Zone – our beginner-friendly strength zone, featuring lighter barbells, dumbbells, glute-focused machines, and benches, ideal for building strength with confidence
A spokesperson for PureGym, said: “This refurbishment is an exciting moment for PureGym London Shoreditch, providing members with access to even better equipment and spaces to help them train effectively and support their overall wellbeing. Investing in high-quality fitness is an important part of our commitment to ensuring as many people as possible have access to a welcoming and accessible environment to stay active. We look forward to welcoming both returning and new members to enjoy the upgraded gym!”
PureGym London Shoreditch opened its doors for non-members to trial the upgraded fitness facilities from 1-6pm on 14th August. New members can enjoy a waived joining fee, when joining between 14th – 21st August. For more information on PureGym London Shoreditch, please visit the website.