Quintain Living’s Beton showcases Wembley Park’s artistic credentials

The world’s leading galleries and auction houses are currently working together to deliver London Art Week (ending this Friday). Guest curator Dr Arturo Galansino, Director General of Florence’s Fondazione Palazzo Strozzi, is focusing on ‘revolution and renewal’ as the theme of a special online exhibition during the event.

Revolution and renewal are familiar concepts to the team at the award-winning Quintain Living, the management company overseeing the rental of more than 2,500 apartments in Wembley Park. Quintain Living is leading the way in creating exciting new lifestyle experiences for private renters. Residents at each of the nine developments that the company manages in Wembley Park enjoy distinctive living spaces, from their individual homes to the host of shared amenities that are unique to each building. Aside from the unique lifestyle experience that Quintain Living offers, its homes are visually compelling, too.

Take Beton, for example. Conceptual interior designers Fossey Arora took the glorious, monochromatic base palette of the building’s raw materials (‘beton’ is French for ‘concrete’ and the building celebrates it), then drew inspiration from the pop art movement to create a rental experience like no other.

“Every element of Beton was about creating impact. We wanted to deliver something bright, bold and exciting, but at the same time precise and sophisticated. By drawing on the inspiration of pop art, we’ve delivered stylish, hope-filled apartments that reach out across the generations.”

Fossey Arora

Iconographic design company Muzéo took that artistic inspiration and ran with it, packing Beton with visually stimulating experiences at every turn. The end of corridor artworks on walls and doors are a key feature of every floor, playing with perspective and visual interaction in a way that confounds logic. Stencilling over the building’s concrete base is a feature throughout, from the floor numbers painted on the concrete walls in the stairwell to the style of the adhesive manifestations on Beton’s glass doors.