In a unique taste test, Ginsters, the number one brand in savoury pastry1, has gone to extraordinary lengths to showcase the credentials of its iconic sausage roll. Leading the charge is Ginsters’ beloved farmer character, Merryn, who cheekily curated a very special tasting panel to drive awareness of the supermarket chiller favourite. Her exclusive guests for the day? A group of people all legally named Greg.
The results are hot off the press and it’s good news for pastry lovers: even the Gregs agree that they love Ginsters Sausage Roll.
In a bid to set the score on sausage rolls once and for all, Ginsters gathered a group all called Greg. Presented with the Ginsters sausage roll, the panel judged it on taste, flakiness, seasoned meat-to-pastry ratio, and overall satisfaction to see if it lived up to the standards of the pastry-loving nation.
Against all odds, the namesake demographic flipped the script, proving that when it comes to supermarket shelves, Ginsters stands as a loved favourite.
Key Findings from the ‘Greg’ Panel:
The seal of approval: 100% of the Gregs at the taste test gave the Ginsters Sausage Roll their ultimate seal of approval.
The flavour factor: Panellists praised Ginsters for its perfect ‘meat to pastry’ ratio, perfectly seasoned filling, golden flaky pastry, and use of 100% British pork.

“What’s not to love? It’s British, it’s pork!” said one of the Gregs in the taste test, while another commented: “If you keep putting them in front of me, I will keep eating them!”
The playful campaign aims to drive awareness of Ginsters as the No.1 branded single roll in retail¹. By focusing on taste and quality, Ginsters is reminding the nation that not all sausage rolls are created equal. The Ginsters Sausage Roll, loved by ‘Gregs’, is available across the nation in the supermarket chiller. It is made with 100% British Pork, boasts 81 layers of golden flaky pastry, and contains no artificial flavours, colours, or preservatives.
Speaking on the panel’s feedback, a Ginsters spokesperson said: “We’ve always known our sausage rolls are top-tier – made with 100% British pork and our signature seasoning. But to hear it directly from a panel of independent experts named Greg? That’s the ultimate validation. The nation has a love of sausage rolls and we wanted to demonstrate in a playful way why we think our sausage roll is the tastiest. The people have spoken, or rather, the Gregs have spoken. If your name is Greg, or even if it isn’t, it’s time to taste the truth in the supermarket chiller aisle.”
Ginsters Sausage Roll is the fastest growing roll2 and available nationwide in all major supermarkets. Watch the results of the full taste test here.