7 in 10 Brits felt edgy on the run-up to July 19th, and unsurprisingly, most of our worries continue to be around crowded spaces. Although there are loads of fun things to do in London, bookings are jam-packed, and the crowds are huge. This can be made even more difficult when you are out and about with your children. Around 5 in 10 people are terrified of overloaded shops, and 3 in 10 have major concerns about wall-to-wall pubs and clubs.

London receives more than 20 million visits a year, and after a dip during the pandemic, numbers are on the rise again. According to data on footfall for London’s tourist attractions, school holidays and historical stats, August is predicted to be the capital’s most crowded month of the year so far, with a congestion score of 95 out of a possible 100!

Addison Lee has analysed Google search trend data to identify the least searched attractions in London and used August crowd forecasts to plan when you should visit them. The result? The ultimate game plan to avoid tons of people while you explore the city!

The Least Googled Attractions And Hotspots

Analysing Google searches across some of London’s most popular tourist attractions and locations helps us identify those least in demand right now – and maybe worth a sneaky visit with your family?

According to the data, Kew Gardens, London Zoo, Tate Modern and the Natural History Museum are in high demand.

London hotspot

Number of people searching for it each month

Kew Gardens

201,000

London Zoo

165,000

Tate Modern

165,000

Natural History Museum

135,000

At the same time, South Bank, Westminster Abbey, British Library and Hampton Court Palace have less interest. So, if you’re in the mood to avoid a crowd, perhaps these areas are the best for you to visit this August.

London hotspot

Number of people searching for it each month

Hampton Court Palace

40,500

British Library

40,500

Westminster Abbey

33,100

South Bank

22,200

Plan Activities Later In August For A Quieter Time

London will be teeming with people for the first half of August, but crowds are predicted to slow down from the 23rd onwards. The last weekend in August is set to be the least crowded, scoring 86 out of 100 for congestion compared to 95 across the rest of August’s weekends. This could be perfect for the last week of the school holidays.

Forecasts show that the quietest days of the month will be the last two in August – Monday the 30th and Tuesday the 31st, scoring just 53 out of 100. Take advantage (but don’t tell anyone else!).

Whether you’re avoiding the crowds or heading right into the thick of it to see the best things in London, Addison Lee get you around fast and safe.