ROARLABS, a pioneering urban lifestyle services company dedicated to revolutionising the landscape of smoking cessation, is thrilled to host its official launch party on January 6th, 2024, at 1-3 Mare Street, London with doors open from 12pm.

The event features a special DJ performance by Selecta JJ and live performances from Mercston. This celebration marks the culmination of the company’s journey, which began with a mission to address the pressing need for innovative responsible approaches to combat smoking and smokeless tobacco use in our community.

The launch party is set to feature an end-user innovation stand where consumers can provide feedback on the next generation of products, a carbon monoxide smoking status stand, flavour testing stations, and product sampling.

Founded in the heart of East London, ROARLABS was born out of a deep commitment to empowering health-conscious people to have a safe and socially entertaining lifestyle, free from stigma and environmental harm.

Leading the event are Co-Founders Beau Keefe, also known as Beau the Beard, and scientific lifestyle services industry stalwart Rob Harvey.

“We believe that everyone deserves the opportunity to lead healthier, tobacco-free lives,” said Rob Harvey, CEO and Co-Founder. “As we continue to grow and expand our reach, our mission remains steadfast – to empower individuals to lead healthier, tobacco-free lives while championing equality and inclusivity for all.”

ROARLABS is committed to combating health inequality and a vision of a world where lifestyle choices are made for a life that lasts. Recognising that many individuals fail to access the support they need due to ineffective communication and a lack of awareness about available options, ROARLABS has made it their mission to educate, outreach, and provide inclusive safer alternatives for the whole community.

At the heart of ROARLABS’ innovative approach is the revolutionary modular cardboard pod system with removable battery. This groundbreaking technology offers a convenient and effective solution for individuals seeking to quit the use of combustible and smokeless tobacco. ROARLABS is contributing to the reduction of environmental harm offering a fully user-recyclable device that is the first of its kind to be carbon footprint labelled, future-proofed rechargeable, and benefits from cardboard casing with food-grade silicone mouth and end pieces.

ROARLABS is dedicated to providing a community-centred approach to tobacco and betel nut cessation and is determined to make a positive impact not only in their local area but around the world. The company’s mission is to empower individuals to lead healthier, tobacco-free lives while championing sustainability, equality and inclusivity for all.