by Matthew Chihwai | News Reporter

‘Tis the season for giving and London’s favourite Christmas tree company is giving more than ever this year with 100% of its decoration and wreath profits to charity.

Pines and Needles has partnered with Human-resource Development and Language Foundation (HDLF), a charity which allows young Cambodians to become qualified teachers as well as giving them the opportunity to pursue higher education.

Each customer’s purchase will contribute to a young person’s university tuition, food allowance, IT and English classes and work experience which otherwise would not be available.

The Christmas tree company, raised more than £10,000 last year to fund two four-year scholarships for HDLF, and hopes to raise more than ever this festive season.

Pines and Needles founder Sam Lyle said: “We have worked with multiple charities throughout our time as a business, but HDLF holds a special place in our hearts. We have been able to support two students –  Cheang Sophy and Nov Sokhalai – in their journeys and hope to support more and more each year.”

“We believe that Christmas is a time to think of those less fortunate and we hope that customers are encouraged to dig deep this season and know that the wreath they put on their front door has provided an invaluable opportunity for others.”

Juan Antuna Ros, one of HDLF’s directors and stores personnel manager at Pines and Needles said he was thrilled to be working with the company again this year.

“I have worked with Pines and Needles for several years and I’m so glad the company has decided to work with HDLF again this year.”

“Our students are now enrolled in university programmes and will be continuing their education thanks to Pines and Needles and their caring customers.”