Sadiq Khan launches his new women’s equality campaign – #BehindEveryGreatCity
The Mayor of London, Sadiq Khan, this week officially launched his new women’s equality campaign – #BehindEveryGreatCity – releasing a video calling on Londoners, businesses and organisations across the capital to make their New Year’s resolutions for gender equality in 2018.
Famous Londoners Naomi Campbell, Linda Robson, Gurinder Chadha, Laura Whitmore, Ray BLK, Susie Rodgers, Tinie Tempah, Abbie Eaton and Sonia Friedman all appear in the video alongside nurses, firefighters, police officers, TfL engineers and Sadiq Khan to champion the fact that it is the achievements and contributions of women, from all walks of life, which make cities like London great. They are also joined by a host of influential Londoners including new British Vogue publisher Vanessa Kingori, CEO Debbie Wosskow OBE and entrepreneur Shalini Khemka.
Ahead of the centenary of the first women in the UK securing the right to vote, the video calls on Londoners to make their own New Year’s resolutions, using the hashtag #BehindEveryGreatCity. It ends with Naomi Campbell asking: “So tell us London. As you make your New Year’s Resolutions – what will your commitment be?”
Sadiq Khan also announced today that the world-famous London New Year’s Eve Fireworks celebrations will be themed around the #BehindEveryGreatCity campaign to ring in the centenary year. On the night the music in the second half of the fireworks, looking ahead to 2018, will, for the first time, be exclusively by women artists including Annie Lennox, Aretha Franklin, Florence Welch, Ariana Grande and Dua Lipa. Londoners and visitors from around the world will again be encouraged to make their resolution for gender equality.