Knightsbridge & Chelsea’s famous Sloane Street is set to come alive with a celebration of automotive excellence and craftsmanship this April thanks to a collaboration with Salon Privé.
The UK’s leading automotive event is bringing a tantalising curated showcase of classics, hypercars and supercars to the famous shopping district for a one-day event, that will whet the appetite of those planning to attend Salon Privé London at the Royal Hospital Chelsea, 16-18 April. The Salon Privé Sloane Street Concours will take place just days before, on Saturday 11 April, where the iconic Sloane Street will become the backdrop for an outdoor exhibition of carefully selected supercars and hypercars twinned alongside their significant classics.
Partnering with several luxury retailers and British OEMs, the cars set to be on view include models from Ferrari, McLaren, Rolls Royce, Lotus, Jaguar, and more. The curated collection will be framed by world-class flagship boutiques including Hermès and Bottega Veneta, with the Jumeirah Carlton Tower providing an exquisite backdrop.
Themed around ‘Old vs New’, the Salon Privé Sloane Street Concours will see classic automotive icons displayed alongside their modern counterparts, offering a simple but striking way to explore how automotive design has evolved over time. Highlights will include Nichols Cars presenting the impressive N1A – from Steve Nichols, who is best known for designing arguably themost successful Grand Prix car of all time: the 1988 McLaren-Honda MP4/4. Automotive Artisans will show the R33 – a modern homage to the 1968 Alfa Romeo Tipo 33 Stradale, while Halcyon Cars will present their Electrified Rolls Royce Corniche Convertible, reimagining a British luxury classic for the modern era. Encor Design will present the Series 1 alongside the iconic Lotus Esprit S1 and Ferrari fans will be able to soak up Joe Macari’s five-strong display which will include a 250 California Spider, GMA Le Mans GTR and GMA T50.
Aston Martin, Ferrari and McLaren will also be represented within the wider display as part of Stratstone’s CLUB HLS presence, bringing together an exceptional mix of heritage and contemporary performance on one of London’s most prestigious streets. A specially selected 1961 Jaguar E-Type 3.8 Flat Floor Roadster, presented by DD Classics, will take pride of place at theJumeirah Carlton Tower’s main entrance to mark the hotel’s anniversary year.
Andrew Bagley, Chairman and co-founder of Salon Prive, said: “Several of the exclusively curated cars presented are typically only seen within private collections or Concours settings, which makes this one-day event a rare opportunity for the public to encounter some astonishing cars in a relaxed and unexpectedly intimate setting. The 25 automotives on display will be judged by a group of experts handpicked by Salon Privé. Our aim is to offer a unique and contemporary twist to Concours, making this automotive tradition accessible to many visitors for the first time.”
Free to attend and running 11am – 5pm on Saturday 11 April only, Salon Privé and Sloane Street are inviting Londoners to spend their Saturday exploring the Concours at their own pace while enjoying the wider experience of the iconic street – long-recognised as one of London’s most elegant shopping and dining destinations and the luxury cornerstone of Chelsea.
The event will also celebrate the recent transformation of Sloane Street, which has undergone its most significant streetscape improvements in 250 years, since it was first commissioned by the 1st Earl of Cadogan. Delivered in partnership with Kensington and Chelsea Council, the project has created a 1km long ‘green boulevard’.
For more information, visit www.salonprivelondon.com