SAMPLE is back on 22nd May, bringing together the ultimate curated mix of artisans from the
worlds of food, fashion, homeware and beauty. Our community of creatives are much-loved across
the Peninsula and we’re thrilled to be bringing them back together for SAMPLE this May, prior to
the launch of Design District later this year.

Greenwich Peninsula has always been committed to supporting the creative industries and this
past year has seen this need increase even further. SAMPLE is about providing a platform for
emerging independents to showcase their individuality and attract design aware and sustainably
focused shoppers. We launched our virtual marketplace in 2020, to create a viable way to help
drive revenue for these traders whilst physical doors were closed but now we can’t wait to bring
this cohort of brands and businesses back togetheron Greenwich Peninsula this May .

SAMPLE’s line-up includes everything from designer makers, fashion, food & drink and live
music. Start your day with delicious small-batch coffee and delicious pastries, whilst you peruse
the breadth of emerging talent across womenswear, menswear, jewellery, eyewear, childrenswear
and accessories on offer.

For lunch, choose from our array of fresh produce including numerous street food stalls, alongside
multiple artisan store cupboard essentials, cured meats, cheeses and not forgetting our vegan
friends, we have plenty of plant-based options available too! Located opposite NOW
Gallery and Design District, on Peninsula Square, we’ve taken care to ensure your safety
at this year’s SAMPLE, with plenty of socially-distanced seating, more space to explore
and sanitising points dotted around the market.

Spend the afternoon, soaking up the (hopeful) sunshine, or chilling in the shade listening to our
own in-house DJ playing whilst you check out all of our designer makers including print & textile
designers, urban gardening, stationary, pet accessories, beauty and skincare.

Easily accessible by River Bus to North Greenwich Pier, or the Jubilee line to North Greenwich,
SAMPLE is the perfect way to celebrate our newfound freedom and support our small businesses,
all showcased in a brilliantly-designed outside location.

Kerri Sibson, Marketing Director, Knight Dragon: “We have long supported the Creative Industries, and the past year has amplified the need to
genuinely nurture and celebrate creative talent to avoid losing the rich culture that London is so
famous for. SAMPLE has always provided a platform for London’s emerging designer makers
to reach a broad audience, and the return of the market this May signals another step towards a
more optimistic future where people can come together to celebrate community, culture, creativity
and – above all – resilience. Later this year we’ll also be opening the doors to Design District,
bringing together more than 1,800 creatives to collaborate, build networks and rebuild their
businesses in a purpose-built environment.’’

SAMPLE is curated by Hemingway Design for Greenwich Peninsula. Wayne & Gerardine
Hemingway started out their careers in the fashion industry by way of reselling fashion
on an unassuming Camden market stall which ultimately led them to launch their
infamous fashion brand, Red or Dead.