On Saturday 23 May, Samsung KX at Coal Drops Yard, King’s Cross, London N1C 4DQ, will host an immersive Moomin-inspired takeover celebrating Samsung Art Store’s new global collaboration with the beloved characters created by Tove Jansson.

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Running from 11am–6pm, the one-day event will feature exclusive Moomin artwork displayed across Samsung Frame TVs, alongside interactive digital drawing workshops, live storytelling, Galaxy tablet quizzes, complimentary bubble tea, exclusive merchandise and plush-filled café spaces inspired by Moominvalley.

The experience marks the launch of the new Moomins collection on Samsung Art Store, featuring 60 curated artworks spanning decades of storytelling and illustration.