Selfridges London is welcoming innovative jewellery brand, The Diamond Lab, to the Wonder Room for the first time until Friday 30th June 2023. This marks the first lab-grown diamond brand the iconic department store has had in the Wonder Room.

JPEG image JPEG image[54]

The Diamond Lab’s debut will showcase loose lab-grown diamonds and jewellery creations across three collections retailing between £375-£350,000, including the limited-edition Selfridges Yellow Diamond line. The alluring yellow lab-grown diamond stones represent the iconic department store will be suspended on twin transparent bands signifying the invisible threads which connect us all, made of either 18 karat white or yellow gold.

Every piece of jewellery from The Diamond Lab is designed with lab-created diamonds rather than earth-sourced ones, fusing science with luxury; the only difference is the origin. Diamonds from above the ground can now be obtained while avoiding the high environmental tag.

PNG image

Customers will also be invited to join jewellery design workshops so they can create custom LAB100 jewellery from The Diamond Lab with intention to create a bond with its customers. The LAB100 bracelets have a simple aesthetic and each one has a handcrafted lab-grown diamond strung on clear thread to represent industry’s transparency and the brand’s commitment to educating consumers on mindful stones and sustainable practices of jewellery making.

PNG image[63] JPEG image[99]

Jamie Amelia Patel founder and creator of The Diamond Lab said, “The Diamond Lab is shaking up the traditional norms of the luxury industry by deeply understanding the demands of upcoming luxury consumers and we aim to cultivate a space that encourages significant dialogues on humankind diamonds and the future of eco luxury.”

As a content and brand strategist specialising in the luxury goods industry, Jamie mentors her partners on how to create material with a purpose that develops in process and community, continuing to say; “Not only am I eager to start discussions about diamonds, but I am also passionate to educate new clients on the process of seed to diamond. I have over 18 years of expertise in the jewellery industry, and I look forward to sharing my experience within the eco-system we have created here at The Diamond Lab.”

The partnership between Selfridges and The Diamond Lab has been born out of Selfridges wanting to offer a unique and sustainable option of diamonds to its ever-growing eco-conscious shoppers.

Taking centre stage in the renowned Wonder Room, The Diamond Lab is challenging the existing status quo in the luxury industry by thoroughly comprehending to the needs of the future generation of luxury consumers.

All collections from The Diamond Lab will be available at the Selfridges London store. The selection of yellow grown diamond gemstones will come in sizes ranging from 0.50 to 1.00 carat, with a variety of fancy cuts, set in bracelets, necklaces and anklets.

The Diamond Lab workshops take place in the Selfridges London store, in the Wonder Room, ground floor.