The organisers of the inaugural Business Book Awards are delighted to announce the winners of the Selling the Dream category are Matthew Fuller and Tim Nightingale, authors of Strategic Tendering for Professional Services. The winner of this category was decided upon by a majority vote of the judging panel, lead by Andy Lopata, a mentor, trainer and author of three books.

Matthew Fuller from London, UK standing beside his co-author Tim Nightingale from Tonbridge, Kent, UK said “It was an amazing thing to do, it really was incredible, as everyone who’s written a book will know. Many of you in the audience know it’s quite a challenge and a sacrifice, but it really was a thrill.”

Matthew Fuller has 25 years’ experience of working in the professional services sector. He has led global business development and marketing teams at Allen & Overy Herbert Smith and currently White & Case. He has run training programmes throughout the world advising partners on proposals best practice.

Tim Nightingale is a founding director of Nisus Consulting, providing market research and client insight services to the professional services sector. He is a Fellow of the Chartered Institute of Marketing, a full member of the Market Research Society and a member of the Professional Services Marketing Group (PSMG).