The un-dynamically priced ‘Dacia Spring Gig’, took place at Protein Studios, London, including a performance from ‘Sham Fender’, followed by a headline performance from the supersonic band, ‘Shoasis’.

To help take the event one step further, lighting and instruments were powered using the Vehicle to Load technology on the fully electric All-New Dacia Spring, the UK’s most affordable new electric car.

The effects of expensive tickets and dynamic pricing have been revealed as more than nearly half (47%) of Brits admitted that they have missed out on seeing their favourite music artist in the past two years alone. Taylor Swift, Coldplay and Oasis are the three artists most Brits missed out on seeing in the last two years despite wanting a ticket.

Of those who admitted to missing out on a gig from their favourite music artist, almost 1 in 5 (19%) cited ‘dynamic pricing’ as the key factor for their decision, while a further two in five (42%) simply cannot afford to go anymore.

To give back to the fans who may have missed out, Dacia, the champions of everyday great value, offered to help with a top entertainment experience, at a price everyone can afford… free of charge.

As key players and politicians continue to discuss reform, the British public’s view could not be clearer, as an enormous 85% of Brits believe that dynamic pricing methods should be scrapped for ticketed events entirely and maximum ticket prices introduced.

Luke Broad, Dacia Brand Director for the UK said: “In recent years, gigs and events across the UK have reached unfathomable costs, fuelled by resellers and dynamic pricing, that have priced out even the most loyal fans. At Dacia, we strive to offer great value for everyone, and this is at the core of our business. That’s why we launched the ‘Dacia Spring Gig’ with undynamic pricing to give music lovers an unforgettable experience… This time, on us.”

Dacia has always been laser-focused on ensuring their customers get the best value for money. No trick tactics, with simplicity at the heart.