Showcase Cinemas has officially relaunched its Bluewater site following a luxury refurbishment.

The cinema, located in Greenhithe, Kent has set its sights on becoming recognised as providing the UK’s best cinema experience.

The extensive project began in October 2021, with the cinema remaining open throughout, and now after eight months of refurbishment work, it has officially relaunched its revamped areas to the public.

The news comes as Showcase Cinemas continues its partnership with Keith Lemon to unveil the new look. Exclusive video content sees lifelong film fanatic Keith enjoy the full Showcase Cinema de Lux Bluewater experience, which he describes as “cinemazing”.

Every seat throughout the cinema’s 17 auditoriums is now a fully customisable recliner, giving film fans the chance to experience blockbusters in ultimate comfort within every screen of the cinema.

The site also now boasts two supersized, giant XPlus screens, featuring crystal clear laser projection, as well as fully immersive Dolby Atmos sound.

In addition to the screens, the cinema’s VIP Gallery bar and lounge has undergone a full makeover, making it the perfect place to grab a signature cocktail or something from the full range of wines, beers and spirits, and relax before enjoying the latest releases from the plush heated Gallery seats.

Mark Barlow, UK General Manager for Showcase Cinemas, said: “After eight months of hard work we’re thrilled to officially relaunch Showcase Cinema de Lux Bluewater, which we firmly believe will be the UK’s best cinema.

“Showcase Cinemas is built on innovation, and we’re always at the forefront of technology upgrades to push forward the standard of cinema. Between our fully customisable recliner seating as standard and XPlus laser screens, our Bluewater site continues to raise the bar, bringing the comfiest seats, clearest picture, most immersive sound and biggest screens to deliver an experience like no other for all our guests.

“The feedback we’ve received so far has been fantastic and we can’t wait for our guests to experience Bluewater for themselves and enjoy films as they’re meant to be seen – on the big screen.”

To make the most of the Showcase Cinema de Lux experience, guests can also sign up to the Showcase Insider scheme where members earn 10% back in rewards on everything they spend on tickets, food and drink, not to mention access to special screenings, exclusive competitions and member-only offers.

Take a tour with Showcase Cinemas’ brand ambassador and film fanatic Keith Lemon himself: https://www.showcasecinemas.co.uk/bluewater-refurbishment