Sixt UK, a subsidiary of Sixt SE – a global leader in premium mobility services – is proud to announce its collaboration with Disturbed Media Group, installing four large scale HyperGram installations across London this summer.

With SIXT having opened two new premium branches in London (Park Lane and Putney) this spring and another imminently to follow (London Marylebone), the activation provides a great opportunity to engage with its customer base and showcase SIXT’s character spearheading
innovation and technology in mobility.

The HyperGram technology is a huge, ultra-HD 3D projection “floating midair”, that requires no screens, glasses or headsets nor the download of a mobile app to be seen.

Coinciding with the timing of the Euros and the Olympics, the SIXT HyperGram will be stationed at four main hubs across London: King’s Cross Station, Waterloo Station, Victoria Station, and Westfield Stratford across 8 days in July and August, and be supported
with on-the-ground activity and social media amplification.

Andrew Smith, Managing Director of SIXT UK says: “We are thrilled to demonstrate SIXT’s bold and fun brand whilst creating an industry-first in collaboration with DMG. The activity will be a great platform to highlight all of SIXT’s mobility offering,
including its services RENT (short- and long-term rental), RIDE (taxi and chauffeur service) and SUBSCRIBE (flexible subscription model).

Leo Jacobs, Founder of HyperGram, says: “We are excited to be collaborating with SIXT this summer, allowing Londoners to experience the latest Holographic technology and be wow-ed by the ultra-HD 8K picture quality projections. SIXT is the ideal partner
to bring to life our technology and we are looking forward to partnering.

The SIXT HyperGram has already been successfully stationed in London Waterloo 12/13th July and London Victoria 22/23rd July, and will be showcased at Westfield Stratford 4/5th August and London Kings Cross 15/16th August.