Hilary and Michael Whitehall revealed their artistic side as they went head-to-head and took on drawing challenges for an intimate date at a London art studio.

The campaign celebrates the arrival of the Samsung Galaxy Tab S11 series which comes with Galaxy AI[1] Drawing Assist[2]to enhance sketches and transform them into different styles such as illustration, pop art and 3D cartoon.

The hilarious video content saw Michael and Hilary go head to head in drawing challenges designed to encourage some one-on-one bonding.

The content saw Michael and Hilary reveal the people they admire most – aside from each other as Michael quickly quips – drawing Harry Styles and Taylor Swift respectively with Hilary noting that she could share the picture with Travis Kelce and Taylor Swift as a wedding present.

Hilary and Michael Whitehall said:

“We’ve been married for nearly 40 years, so we know each other very well, maybe even too well! We both enjoy drawing, but with minimal abilities they usually don’t turn out quite as we’d hoped. Thankfully the Sketch to Image feature came to our rescue. It’s really simple to use and it was amazing to see it transform our ‘artwork.’ It was lovely to relax, draw and reminisce about happy memories that we share together, and all squabble free!”

The campaign has been released with accompanying research which discovered that almost half (43%) of Brits choose activitity based dates to help build their relationships.

Brits revealed that they are actively searching for interactive activities, where they can learn a new skill and socialise citing that it’s more fun (67%) to do an activity with friends, family or partners.

Heritage hobbies are also making a come back with activites such as baking (30%), gardening (27%) and knitting (24%) seeing a renewed surge in populatity. Four in 10 Brits admitted that they have considered taking up or have returned to a hobby in the past year.

20 Traditional Hobbies Making a Modern Comeback

Baking-30%
Gardening-27%
Knitting-24%
Crocheting-23%
Reading-21%
Drawing /sketching-20%
Painting-17%
Bread making-12%
Playing an instrument-10%
Woodworking / furniture restoration-9%
Pottery making-8%
Rambling/hiking-6%
Tapestry/embroidery/needlepoint-6%
Dancing-6%
Coin collecting-5%
Bird watching-5%
Calligraphy-5%
Fishing-4%
Quilting-3%
Soap making-3%

Annika Bizon, Mobile Experience VP of Product and Marketing at Samsung UK&I said:

“We’re seeing a fascinating blend of tradition and innovation; people want the tactile joy of working with clay, wood, or yarn — but they also appreciate how AI can help bring their vision to life, guiding beginners and inspiring creativity.

“The redesigned S Pen offers that familiar pen-to-paper experience, giving users an authentic drawing feel. It’s really about using technology like the Galaxy Tab S11 series to enable, not replace, traditional skills.”

The poll discovered that in the last five years, 20% of Brits have taken up or considered starting sketching as a new hobby, but 72% said that they’d be more inclined if technology could enhance their creative concepts.

The Galaxy Tab S11 series delivers the most intelligent and advanced tablet experience yet. Powered by the latest Galaxy AI, it’s the thinnest Samsung tablet to date. It has been built for effortless productivity and with Drawing Assist and Sketch to Image, ideas can quickly become masterpieces.

To celebrate the launch of the new Galaxy Tab S11 Series, Samsung is offering creators the chance to win one of 11 Galaxy Tab S11 Series devices and, for one lucky winner, to be featured in a digital out of home advert.

All customers wishing to take part in the Galaxy AI Canvas Challenge have to do is;

Create an original piece of AI generated artwork
Post it on their public Instagram account
Include the following hashtags: #GalaxyAICanvasChallenge #GalaxyTabS11 #GalaxyAI
Entries are open to residents of the UK & Ireland now and must be made by 28th September 2025. T&Cs apply[iii].