London based urban food market, Sourced Market, and the world’s leading food waste fighting app, Too Good To Go, have today announced a new partnership to prevent perfectly edible food from going to waste.

Sourced Market takes all the great attributes of farmers’ markets into the beating heart of the city, aligning with brands whose ambition is to motivate positive change in society as well as produce first in class products. The partnership with Too Good To Go means that consumers can now rescue a variety of homemade baked goods, artisan produce, fresh salads and hot meals from all four of Sourced Market’s stores across the Capital.

Too Good To Go connects businesses that have unsold food with consumers, who can save surplus food from going to waste. Consumers simply download the free Too Good To Go app and search for nearby restaurants and retailers with leftover food. They then purchase the food for a great price through the app, and collect it from the store.

Scott Macdonald, Managing Director, Sourced Market, said: “At Sourced Market we believe in doing business ethically and sustainably. With this ethos running through our brand a partnership with Too Good To Go was an obvious next step. We hate seeing our delicious food going to waste so with Too Good To Go we can benefit the planet, and respect the producers of our food by ensuring that it is enjoyed by hungry customers.”

Hayley Conick, Country Manager, Too Good To Go UK, said: “We are thrilled to welcome Sourced Market to our growing community of 3,000 stores. Currently over two thirds of Brits are unaware of the link between food waste and the climate emergency, so this partnership bolsters our fight against food waste in London. We hope to raise a question in Londoners’ minds: ‘what would have happened to these artisanal pastries and hot meals if I hadn’t saved them?’ That’s the seed of thought that will challenge, and change, existing behaviours towards food.”