SOUTHERN COMFORT BRINGS THE SPIRIT OF NEW ORLEANS TO LONDON WITH PRIDE BOAT PARTY

It’s all aboard Southern Comfort’s Pride boat party, teaming up with Sink The Pink, the largest LGBTQ+ collective and club night in the UK. Southern Comfort, the unique spirit of New Orleans, is proudly supporting Pride in London’s Unity Fund with a fun-filled celebration on London’s iconic river Thames on Saturday 11th, 2021.

The announcement comes as part of a wider commitment to drive positive change in the lives of London’s LGBTQ+ communities, as Southern Comfort is pledging to donate £1 from every Southern Comfort limited edition Pride bottle sold, available nationwide in selected Grocery stores, to The Unity Fund – an initiative created by ‘Pride in London’ to provide funding to grassroots organisations who address the needs of the UK’s LGBTQ+ community.

Hosted on a vintage Mississippi paddle steamer boat, the floating Pride party promises to be an immersive celebration of self-expression and togetherness, with a two-hour cruise along the Thames packed with music, food and drink inspired by Southern Comfort’s vibrant hometown of New Orleans, a city like no other, where everyone is welcome and where Pride thrives year-round.

Setting sail at 11:30am, the event will be the perfect way for London partygoers to celebrate Pride. Onboard, fun-loving guests will journey through the heart of the capital, whilst dancing away to DJ sets from Melanie Blatt, Mark-Ashley Dupé and Raven Mandella. There will also be performances from London’s finest Voguing crews and Drag Queens from Sink The Pink – the LGTBQ+ collective known for continuously challenging the status quo around nightlife and celebrating freedom of self-expression.

Fuelling the fun will be an irresistible array of Southern Comfort cocktails, including the slushie favourites – ‘Southern Passion’ and ‘Sour Cherry.’ An authentic New Orleans-inspired food menu will be served throughout the experience, including fried chicken, mac & cheese and vegan Cajun gumbo.

Southern Comfort’s Pride Boat Party, with Sink the Pink, is set to inject a true dose of New Orleans spirit into the UK. Tickets are available now via: southerncomfortmardigras.uk

at £25.00 (subject to booking fee), including a complimentary Southern Comfort cocktail and ready-to-drink pre-mixed can to be redeemed on entry, plus a choice of food from the New Orleans-inspired menu.