STIRLING’S NEWEST FESTIVAL GETS £10K FUNDING BOOST FOR REBRAND
FVSE, the organisation behind the delivery of Stirling Highland Games since 2014 has successfully evolved the event into Stirling’s newest cultural event, The Sruighlea Festival [Sreee-lie].
The new festival aims to continue attracting visitors to the host region from not just the UK but from overseas as it seems there is an ever-growing appetite for a multi layered Scottish cultural event. With highland games competitions, a foodie festival and now a live music event on offer, it promises to be well worth a visit.
Director Matt McGrandles explains, “Over the last few years we have been tweaking the offering to visitors to see what works and what doesn’t. Last year’s event went very well so we are looking to build on this and grow the offering, so we can attract more visitors.”
With the Festival looking to increase its numbers, the FVSE team have been working since last September on securing more funding partners. As such, the recent matched funding support of £10,000 from Cultural Business Fund Scotland (CBFS) has now allowed FVSE to appoint their new Creative Festival Partners, Nettl Stirling to help develop its branding and online presence, a key part of the Festival’s growth.
CBFS aims to encourage businesses to sponsor arts and heritage activity within Scotland for the first time and this new fund brings creative projects – large and small – vividly to life.