STORRD, a new convenience concept set to redefine the UK’s food-to-go landscape, will open its first location in Camden this December, with a further ten stores expected to follow next year. In the context of London convenience food, STORRD’s offering is truly unique, bringing together premium quality brands with an emphasis on science-led nutritional benefits.
Backed by investment from Mount Group and built by a team with deep grocery expertise, STORRD introduces a fresh, modern approach to convenience retail. It brings all the essentials Londoners expect under one roof: premium, deli-style hot food and functional-nutrition meals all from carefully selected British brands.
To celebrate its opening, STORRD will give away 100 free meal deals to the first visitors through its doors on December, 15th 2025.
STORRD’s launch store delivers four core promises:
Deli-style hot food that reimagines the classic meal deal with chef-made, nutrition-led, high-quality options.
A curated range of the latest British challenger brands redefining what local quality food should be spotlighting provenance, seasonality and relevance.
Community-inspired design, creating a young, neighbourhood-driven space.
Expert execution, led by a seasoned team from the grocery and retail sector; tech-driven for a frictionless shopping experience with enhanced security, electronic pricing and a fast checkout system.
STORRD is the first convenience outlet to integrate Après Food – a functional designed meal range crafted to support gut, brain and metabolic health recognised by GQ, Marie Claire, the Free From Awards (Silver) and the Best of Organic Market Awards (Winner).
Developed under the supervision of nutritional therapist and functional medicine practitioner Catherine Sharman (DipION, mBANT, CNHC, mIFM), each dish is made with real, organic ingredients and free from ultra-processed foods, refined oils, plastics, gluten, preservatives, emulsifiers and artificial additives.
Director of STORRD Rachel Andre, who brings years of FMCG experience, added: “Consumers want high quality food and convenience items that’s quick but also thoughtful, nutritious and exciting. STORRD brings together the best of convenience, deli culture and functional eating in one modern space.”
Mount Group founder Anar Murtuzayev, who backed the business venture commented: “Camden is the ideal place to introduce STORRD. We’re creating a new category – fast, convenient and delicious food that’s genuinely high-quality, wellness-led and accessible. And we are offering it in the areas of London that have a demand for this modern approach to food. It’s time convenience stores offer more.”