Celebrating one of Subway’s most popular menu items, the limited edition fragrance combines delectable notes of savoury garlic, melting cheese and freshly baked bread to make your house smell good enough to eat.

Whether you’re throwing a Christmas party or hosting a family roast, the new diffusers will produce cheesy wafts sure to leave an impression on your guests. But be warned, you may be forced to order in
– as the pungent scent could lead to serious Ultimate Cheesy Garlic Bread cravings.

With a stylish, minimalist design that subtly echoes Subway’s iconic colours; each diffuser is presented in a giftable box – making it the perfect present for the cheese lover in your life.

The smell of freshly baked bread, for which Subway’s stores are famous for, recently topped a list of Brits’ favourite smells – beating a host of traditional festive fragrances including Christmas trees, cinnamon, and gingerbread, as well as much-loved scents like ground coffee and fresh linen.

Colin Hughes, Country Director, UK at Subway says; “Our Ultimate Cheesy Garlic Bread is a huge hit with our guests; they can’t get enough of it! So we wanted to find a way to give them more of what they really want this Christmas. Why should fans have to fill their houses with the same old festive scents, when they could bottle up the smell of their favourite indulgent Subway® treat? We predict
Ultimate Cheesy Garlic Bread could become the scent of 2020!”

But, fans of the Ultimate Cheesy Garlic Bread may have to wait until next year before they can expect to find one in their stocking, as only 100 prototypes have been created, in a trial-run before being rolled out nationally next year.

If you can’t wait until next year, Subway’s Festive range is available in selected stores across the UK and Ireland now – including the indulgent Ultimate Cheesy Garlic Bread Steak Sub, the perfect antidote to a traditional turkey sandwich.