With temperatures in the UK soaring to record highs, how are you supposed to keep your can cool while your mates faff about with the tent? Fear not, Strongbow is here to save the day, making moves into the fashion world with the launch of its exclusive, limited edition Strongbow ice-bucket hat.

That’s right, Strongbow has developed the world’s first reversible bucket-hat, which doubles as an ice-bucket to ensure your tinnie stays chilled for longer than a hot minute. Let’s say ‘take a bow’ to the friends that battle the festival bar queues, and give them something to carry those thirst-quenching tinnies in as they make their way back to the stage.

The exclusive ice-bucket hat, which features a bold design inspired by Strongbow’s iconic new glow-up, will complement even the most outrageous of festival garments, from eccentric dresses to shimmering iridescent cowboy boots. Long after the festival season is over and tents have been thrown back into the shed, the Strongbow ice-bucket hat will form an essential part of any fashionista’s wardrobe.

HEINEKEN UK Cider Marketing Director, Rachel Holms, says: “At Strongbow, we understand more than anyone the pains of cracking out a tinnie with your friends at a festival, only to discover it’s already gone lukewarm. Committed to putting an end to the era of festival tinnies that taste like a warm brew, we hope our new Strongbow ice-bucket hats help to elevate your campsite experience – and your wardrobe!”

Heading to a festival this summer – then what are you waiting for? Keep an eye on @strongbowUK to find out how you can nab one for yourself.