SunGod has become the Official Eyewear Partner for the Wizz Air Hackney Half Marathon and Saucony London 10K.

This new partnership for 2025, between SunGod and event organisers Motiv Sports UK, will see the performance eyewear brand engage closely with participants and spectators for both London-based events.

As Official Eyewear Partner of next month’s Wizz Air Hackney Half Marathon, SunGod will have a presence across the two-day Hackney Moves weekend, so runners and spectators alike can pick up a pair of award-winning, carbon neutral sunglasses with industry-leading lens technology. SunGod will be based in the Event Village as well as on the main stage and cheering on runners from the spectator zones.

SunGod is a British performance eyewear brand, founded in 2013 with HQs in London and Verbier, Switzerland. Starting out as a crowdfunding campaign in 2013, SunGod has grown to become a globally recognised performance eyewear brand.

SunGods are worn by elite athletes and teams around the world, and their partners – who range from WorldTour cycling teams like SD Worx and the INEOS Grenadiers, to globally recognised names such as England Cricket and McLaren F1 Team – proving the performance of their products at the very highest level.

Emma Jackson, Head of Partnerships and Planning at SunGod, said “SunGod is proud to join forces with Hackney Moves. We are excited to support this event and the inspiring individuals who take part, celebrating athleticism and community spirit in the heart of Hackney.”

SunGod has also opened their first UK store, SunGod Basecamp London, in Covent Garden, from which they’ll be hosting events in the lead up to May’s sold out half marathon and beyond. More information will be available on SunGod’s social media.

Rebecca Shaw, Senior Partnerships Manager at Motiv Sports UK, said: “SunGod is a passionate and powerful brand that is committed to supporting the running and performance community. This partnership is the perfect alignment for both brands as we look to enhance experiences for participants and spectators at our events in 2025.”