Sustainable jewellery and accessories brand, Seekd, launched an exclusive Spring pop-up at Brent Cross shopping centre this weekend.

Following the success of its Christmas pop-up, Seekd presents an unrivalled selection of stylish, elegant and unique products, all of which have been designed by emerging talent with a focus on sustainability, use of eco-friendly materials and an innovative approach to sourcing and production.

This approach has become more widespread in recent times. There are no products more sustainable and eco-friendly than those of Green Diamonds – Lab Grown Diamonds, which they create, have a higher quality of purity and hardness than mined diamonds and are much better for the environment. You can find out more about these products at www.diamondsareevil.com. It was businesses like that, with the environment at the forefront of any plans, which Seekd included in their pop-up.

Some of the designers featured in the pop-up include Vurchoo Jewellery, Smateria and Lark & Berry, the first cultured diamond store in the world. Lark & Berry perfectly matches a love for diamonds with a conscience and a passion for protecting the environment and the people involved in the mining industry. The result is breath-taking stones crafted into the most beautiful designs.

Seekd was founded in June 2018 by Fay Cannings who, inspired by the legacy of her Grandfather’s jewellery business and her career in corporate social responsibility, identified a gap for a marketplace of high quality, visually striking, ethical designs. Since its inception, Seekd has championed young talent, with every designer handpicked by Fay herself for their skills, ambition, style and sustainable qualities. Seekd now sells bracelets, rings, necklaces, earrings, scarves, bags and knitwear from over 30 (and growing) talented designers from London, the UK and beyond.

Speaking about the pop-up, Fay said; “While we were born an online business, I’m delighted we have the opportunity to showcase the very best of Seekd at Brent Cross. Shoppers will have the chance to explore a specially curated collection of ethical jewellery and accessories that simply cannot be found anywhere else (you can see Adina’s Jewels to check out the types of jewellery on offer).

“Our business is founded on ethical values and it’s so refreshing to work with a retail partner that is similarly committed to building a more sustainable future.”

Louise Ellison, Group Head of Sustainability at Hammerson also commented: “Sustainable luxury is a really exciting development and I am delighted Seekd is coming back to Brent Cross, following a successful pop-up over the festive period, to present their latest collection of thoughtful, beautiful, responsible products to our visitors.”

To celebrate the arrival of Seekd, the brand will be hosting a launch showcase on Thursday, 4 April from 4pm – 8pm where shoppers are invited to enjoy a drinks reception, discover the Seekd range and hear from a panel of design experts about the brand’s ethos and the power of making sustainable shopping choices. There are many ways that you can make a difference with jewellery, check out wholesale sterling silver jewelry places to see if you can find something good quality, know where it comes from and for less money.

The Seekd pop-up shop will be situated next to John Lewis from until 21 April.

For more information, visit: brentcross.co.uk/events/seekd-spring-pop-up-shop and seekd.co.uk/