SWEET CHRISTMAS CAMPAIGN TURNS LONDON’S RIVER THAMES INTO A CANDY WONDERLAND

City Cruises, the leading provider of sightseeing cruises on the River Thames, launches a festive chocolate campaign incorporating a festive AR video of key London landmarks, including the River Thames, Big Ben and The Houses of Parliament. The augmented reality video sees Christmas magic turn London’s three most iconic attractions into a chocolate and sweetie wonderland, as well as a chocolate treasure hunt and chocolate bars containing winning tickets being hidden across the city.

City Cruises will be unveiling its AR video on Friday 8th December, which features a City Cruises boat cruising down the River Thames with a top hat on the upper deck. A City Cruises’ Winning Ticket flies out from the City Cruises’ top hat and viewers will witness Big Ben and The House of Parliament turn into a sweetie wonderland with chocolate bars, candy canes and a sweet tree.

City Cruises’ Chocolate London Voyage Campaign does not stop with the AR video, there is also a treasure hunt for people to be participate in with key locations along the River Thames. The public can join the fun by discovering hidden QR clues in iconic red telephone boxes close to London landmarks and solving a number of riddles. On completing the hunt, participants are offered a City Cruises chocolate bar that might include one of the five City Cruises’ Winning Tickets. There will also be a chance for City Cruises’ customers to be in the chance of winning one of the tickets on selected cruises from 13th – 23rd December.

Kyle Haughton, Managing Director, City Cruises, says: “The festive period is often associated with sweets and chocolate, as well as a time to give back. At City Cruises we wanted to capture this in our Christmas campaign and were excited to transform iconic landmarks into a chocolate and sweet world, through the world of AR. This campaign is also to give back to our customers and offer them the chance of winning one of five City Cruises’ Winning Ticket which includes tickets for our dining cruises and the thrilling high-speed boat ride on Thamesjet. City Cruises is also launching its very own treasure hunt around London. We hope our Christmas campaign brings our customers and tourists some much needed magic and fun during December.”

There are 150 chocolate bars and five tickets to be won. The prizes include three ThamesJet speed boat ride for the lucky winner and a plus one, as well as two dining cruises of choice (Lunch, Afternoon Tea, Evening, Dinner, Jazz and Elvis cruises), for the lucky winner and a plus one. The treasure hunt is running on the 16th December.

City Cruises invites Londoners and visitors to join them on the water for a unique and enchanting experience that captures the true spirit of Christmas. Immersing themselves in a world where magic and sweets collide to make this holiday season truly unforgettable.