talkSPORT, the world’s biggest sports radio station, is extending its brand into live events for the first time with the launch of The talkSPORT Fan Zone and Tavern for the FIFA World Cup Qatar 2022TM.

Located in Waterloo, London, the talkSPORT Fan Zone will feature a 1000 capacity bar and match viewing area with 25+ big screens alongside the talkSPORT Tavern VIP area and outside broadcast hub.

Tickets will be available for fans to watch every one of the 64 matches of the FIFA World Cup Qatar 2022TM at the Fan Zone, with limited numbers of VIP tickets available for the Tavern. In the venue they will be able to enjoy live appearances, Q&As and analysis from talkSPORT’s on-air talent, nationally themed evenings, Live Music, competitions, DJs, food and beverages and other interactive activations.

Organised in partnership with News Live, News UK’s events business, the talkSPORT Fan Zone and Tavern also offers a range of exciting sponsorship activation opportunities for brands. As well as headline sponsorship branding there will also be activation opportunities for specific vertical markets such as drinks, gaming or bookmakers

Lee Clayton, Head of talkSPORT, said: “The move into live events is a big shift for us but one that makes the most of the unique fan community that we’ve built both on air and online. We’re the largest sports radio station in the world and the FIFA World Cup Qatar 2022TM is the biggest celebration of football in the world – this is a unique opportunity to create something new and dynamic to celebrate that.

“talkSPORT listeners will be able to join our on-air talent to live through every moment of the FIFA World Cup Qatar 2022TM together in a dedicated venue with all the facilities that a dedicated footie fan could ask for.”

James Hawker, Commercial Director, News Live, said: “The talkSPORT Fan Zone and Tavern is a unique opportunity for sponsoring brands to align themselves with the excitement of the FIFA World Cup Qatar 2022TM in a live, experiential moment. There will be more than 23,000 talkSPORT fans coming through the doors over the course of the competition and we’ve got some exciting activation possibilities for brands that want to engage with this massive football community.”

The talkSPORT Fan Zone and Tavern will be hosted at the live events space, 26 Leake Street.