Just in time for the gifting season, leading British lifestyle brand Ted Baker is delighted to announce the launch of four new timepieces which embody Ted Baker’s fresh new take on their iconic watch styles. This collection is the first to incorporate the magnolia motif which represents perseverance, strength, and beauty in nature.

“The magnolia motif was lifted directly from the Ted Baker archive and stretches back to a constant deep-rooted association with floral designs from our inception in 1988. The Ted Baker DNA summed up in one simple icon.”
– Anthony Cuthbertson, Global Creative Director, Ted Baker

Complete with 100% sustainable and recyclable gift boxes, Ted Baker is proud to introduce four new watches for both men and women, available in a variety of case sizes, watchstraps, and dial designs. The Fitzrovia Bumble Bee and the Lilabel watches join the new women’s range, with unique and delicate details that highlight their sophisticated, elegant look and feel, while the Caine and Phylipa Gents timepieces contribute contemporary and classic style to the best-selling men’s collection.

In the women’s range, the Lilabel timepiece features the brands iconic magnolia motif stretched across its transparent 36mm dial. The motif is as well delicately engraved on the back of the Lilabel case and on the inside of the watchstrap. The Fitzrovia Bumble Bee timepiece also complements this natural theme, as it features a bumble bee detail on its 34mm dial. Both are available in a variety of colours meaning customers can make their timepiece their own.

In the men’s range, the Caine timepiece boasts a chronograph movement housed in a large 44mm case, is water resistant up to 50 metres, and features a bold silicone watchstrap embossed with the Ted Baker logo.

The Phylipa Gents timepiece makes the perfect counterpart, as its slim 41mm case, multi-functional movement and brown leather watchstrap integrate to create a classic timepiece. With these two men’s watches, Ted Baker has contemporary style covered.

Giorgio Galli, Timex Group’s Chief Executive Creative Director comments: ‘We are proud of the design evolution of Ted Baker watches, which has enhanced the iconic traits of the brand and its unique personality’.

Available now from tedbaker.com, very.co.uk and watchshop.com, £140-£180