Berkeley’s The Green Quarter, an ambitious regeneration in Southall, has been announced as local club Southall FC’s premier kit sponsor for the 2023/24 season. Sponsorship includes the first team’s home, away and training club kit and will also see both Berkeley and Southall FC running a community engagement programme to encourage young people to take up sport.

Ahead of its first league game of the season, the football club players and management visited Berkeley’s The Green Quarter development on 11 August, for the official announcement and to showcase their new kit.

Founded in 1871, Southall FC is one of England’s oldest football clubs and is currently in the Isthmian South Central league, the eighth tier of English football. Berkeley joins other local businesses such as restaurant Kulcha Express and Chingari.

Dave Considine, secretary of Southall FC, said: “Southall as a community is thriving thanks to partnership and visions such as ours, and I am personally thrilled to see how The Green Quarter has enhanced the exact place of my birth, and how the improvements and opportunity that it brings fits with Southall FC’s vision to work together on diverse and exciting programmes encouraging local children to play football not just in the community but competitively through our new academy.

With The Green Quarter on our shirts, we can achieve great things this season both on and off the pitch.”

Marcus Blake, Regional Managing Director of St George City, Berkeley, said: “I am very proud of our partnership with Southall FC. Sport brings people together and supports our physical health and mental wellbeing. Southall FC delivers all this and more, including by hosting community football events to encourage everyone to give it a try, and this sponsorship is a perfect fit for us. At The Green Quarter, we hope to play our part in this too by creating a place filled with nature and green space, to encourage people to enjoy the outdoors, for exercise or as a place for the community to come together.”

Located five minutes from Southall station, which is on the Elizabeth line and National Rail, The Green Quarter is set to be one of the most biodiverse developments in the UK. With over 600 homes already complete, for more than a thousand residents, a thriving community has already formed.

The development includes Central Gardens – with an amphitheatre, water feature, children’s play area and open space The Field. Creative and commercial hub, Parkside Yards, was recently launched, offering a café, organic grocery store and outdoor piazza, as well as a nature trail, wildflower meadows and a giant jumping pillow.