A well-designed and educational website is an essential tool for every business improvement district (BID) in the modern digital age. It acts as an outlet to highlight regional companies, advertise events, and involve the surrounding community.

As Kings Heath becomes one of the most expensive places in Birmingham to buy a home, local businesses must have an outlet to attract affluent residents. The Kings Heath BID is a prime example of a successful company improvement website. 

With a simple user interface, an extensive business directory, and a strong online presence, Kings Heath BID effectively and professionally promotes local businesses, making it easy for locals and visitors to learn about and connect with the wide range of services offered in the thriving Kings Heath community.

1. Creating A Vibrant Community Hub

A successful website for business improvement should serve as a digital hub that connects local businesses, residents, and visitors. This is effectively achieved by Kings Heath BID by offering a comprehensive company listing directory, a live events calendar, and a blog section. 

These tools make it simple for BID businesses to inform the community about their events, deals, and announcements. The website efficiently strengthens the relationship between businesses and their consumers by encouraging a sense of community and togetherness, which supports the overall growth of the local economy and improves business outcomes.

2. Promoting Special Events

The website’s event promotion features are essential for spreading the word about local events and attracting crowds of people to these events to foster a sense of community.

With Kings Heath being renowned for its dedication to planning exciting events, the website cements this reputation and that draws visitors from all around Birmingham and beyond.

Local musicians, eateries, and boutiques come together for the Kings Heath Street Festival, which is a notable event on the local calendar. 

This event not only highlights the area’s lively personality but also increases footfall and fosters community. As a result, the website plays a key role in highlighting this and other events being held by local businesses to ensure Kings Heath residents stay in touch with the local community.

3. ​​Supporting The Community 

A successful business improvement website goes beyond promoting businesses — it actively supports the local community. Kings Heath BID achieves this through initiatives such as the Summer of Silliness, the Queens Heath Parade, and The Big Kind Snowman Trail. 

While these events provide entertainment, foster inclusivity, and encourage community participation, they also support the causes of the local community and their needs. By offering engaging activities for families and celebrating the diversity of its community, the BID creates a welcoming environment that promotes social cohesion and enriches the lives of residents and visitors alike.

4. Enhancing Safety And Security

A prosperous business district has to have safety and security. By hiring street wardens who significantly lower crime rates, visitors and residents can enjoy a safer shopping environment by keeping a noticeable presence and working closely with companies. 

The Kings Heath BID website proves its dedication to this issue. The website further promotes safety by highlighting the latest in business security opportunities. This comprehensive approach to security helps instil confidence in customers, attracting more people to the area and supporting local businesses.

5. Digital Reach and Engagement 

To increase its influence and maximise its impact, Kings Heath BID makes use of social media and digital marketing. A colossal 93% of global website traffic comes from Google, so having a solid website strategy that comes up on Google’s first page is essential.

With an impressive reach of over 900,000 people on various social media platforms in 2021, the website has proven it has a strong strategy that effectively engages the target audience. This has been achieved by web design agency, Globalgraphics Web Design. 

The high open rate of the neighbourhood newsletter and the strong click-through rates for business and news articles demonstrates the active engagement of the neighbourhood with the website. This online presence improves the exposure of companies, boosts foot traffic, and supports Kings Heath’s general economic development.

Kings Heath BID: A Model For Business Success

Kings Heath BID stands as a great example of the power of a well-designed business improvement website. Its success in revitalising the Kings Heath area can be attributed to its ability to bring together businesses, residents, and visitors through informative content, engaging events, and a strong digital presence. 

By supporting the community, enhancing safety, and supporting economic growth, the website sets a remarkable example for other BIDs to follow. In today’s competitive market, a comprehensive and user-friendly website is the key to thriving local businesses and a vibrant community.