On Saturday 28th and Sunday 29th of August, The Kraken Rum and marine conservation charity PADI AWARE will bring ‘Ice Clean’ to London – a protest ice cream created to raise awareness amongst holidaymakers about the impact of litter on the UK’s beaches.

From plastic bags, milk cartons and aluminium cans to plastic ring pulls, plastic bottles and single-use cutlery, each black ice cream is topped with 3D-printed edible toppings representing the top polluters in the ocean.

The nationwide roll-out, which is coming to London, acts as a gentle nudge to recycle and properly dispose of litter this summer. It’s the most delicious way to demonstrate, with each bite of The Kraken ‘Ice Clean’, your support for the protest!

This follows marine conservation charity, PADI AWARE Foundation, reporting a 36% drop in the amount of ocean waste it was able to collect throughout lockdown, equating to the weight of three-and-a-half Killer Whales.

To show support for The Kraken’s ‘Ice Clean’ protest, followers of The Beast can wrap their tentacles around a scoop for £1, with all proceeds donated to PADI AWARE Foundation. What’s more, Kraken will match each donation pound-for-pound and intends to help the charity in its mission to reduce ocean debris by half within the next decade. So, get ordering!

To join The Kraken Ice Clean movement head to the People’s Park Tavern (Victoria Park Road E9 7BT) in London on Saturday 28th and Sunday 29th August from 1pm until 4pm. For more information, please head to The Kraken Instagram page.

When

Saturday 28th and Sunday 29th August

Where:

People’s Park Tavern at 1pm – 4pm, Victoria Park Road E9 7BT

Kraken’s Ice Clean is also travelling to Manchester, Leeds, Glasgow and Brighton throughout August.

Price:
£1 with all proceeds donated to PADI AWARE Foundation, with Kraken matching each donation pound-for-pound.