The London Dungeon is playing cupid in the run-up to Valentine’s Day – giving 10 lucky lovers and friends the chance to get free matching nipple piercings as a symbol of their love. For those more daring, why not switch up a proposal with a commitment of a more exciting kind?

This alternative date night activity, taking place on Saturday 10 February, is rooted in Victorian history – back in the late 1800s nipple piercings were all the rage for aristocrats. Beneath their corsets and capes, they kept a cheeky secret – pierced bosoms.

Now the London Dungeon is bringing this into the modern day, with lucky lovers or friends getting the chance to win a free nipple piercing by celebrity piercers Metal Morphosis, the renowned studio who have pierced the likes of Naomi Campbell and Millie Bobby Brown.

As well as a free piercing, those chosen will also get free tickets to the London Dungeon.

A London Dungeon spokesperson said: “This Valentine’s season, guests are invited to beautify their bosoms in the name of love and pleasure. Forget lavish restaurants and red roses, why not instead ‘nip’ on down to the depths of the London Dungeon for a nipple piercing – the perfect gift to bond you and your soulmate, be they friend or partner, for life!”

To be in with the chance of winning a nipple piercing in the London Dungeon, plus free entry to the attraction, friends and lovers over the age of 21 can enter the competition on the London Dungeon website: thedungeons.com/london/information/offers-and-competitions/piercing-sign-up/