Sitting on its namesake Newman Street in Fitzrovia,The Newman, one of 2024’s most anticipated openings, is the first hotel from new international hospitality management company Kinsfolk & Co. Fitting effortlessly into the creative village of Fitzrovia in central London, where the culture of Bloomsbury meets the style of Soho. The contemporary hotel with 81 rooms and suites, European brasserie, cocktail bar, and wellness floor, is set to be an instant new destination for the neighbourhood.

The Newman is created by a team of like-minded hoteliers and restaurateurs, who have all spent decades working in London and the UK and have a great love for the capital. Together, their joint expertise covers a selection of the most respected names in the hospitality scene, including Corbin and King, Firmdale Hotels, The Standard, The Beaumont, The Goring and Milsom Hotels & Restaurants. The Newman, which embodies Kinsfolk & Co’s commitment to thoughtful excellence, where people and place are the focus, is designed to celebrate, connect, and contribute to this local community, operating conscientiously to always add and never detract.

Paul Brackley, Founder & CEO of Kinsfolk & Co said: “We are delighted to announce The Newman as our first hotel, here in Fitzrovia, where Kinsfolk & Co began. The Newman will be a grown-up and elevated but fun experience, where people can enjoy thoughtful excellence across design, service, food, and wellness – all sewn seamlessly into Fitzrovianlife.”

The Newman has an elegant and refined surface underpinned by stylish, unfussy touches and eccentric quirks throughout. Every space within the hotel carries the distinct essence of Fitzrovia. With an aesthetic personality nodding to the area’s inspiring character and characters, such as Nancy Cunard, once Fitzrovia’s bohemian queen, whose iconic bangles and polka dots subtly permeate the design narrative. The hotel is designed by Pernille Lind and Richy Almond of Lind + Almond, known for creating spaces with an understated yet worldly eclecticism.

Refined and timeless, The Newman has 81 spacious and well-appointed guest rooms, suites, and apartments, some with private balconies. All rooms showcase a contemporary Art Deco aesthetic. The rooftop floor comprises a signature suite with private terrace and when taken as a whole, offers exclusive use of the floor as a beautifully appointed and spacious four-bedroom suite.

The hotel’s modern European brasserie, seating 120 guests, is bathed in natural light and includes a separate street entrance, along with an outdoor terrace and a menu prioritising seasonal great British ingredients. The lower ground exposes a bolder and even more luxurious edge, with a cocktail bar featuring small plates, handcrafted cocktails, and a selection of craft beers. Also on this floor are two private event and dining rooms.

The spa at The Newman embraces Nordic simplicity, blending minimalism with innovation and functionality. This whole floor is dedicated to luxury wellness and includes a range of hot and cold experience cabins, an active salt therapy room and a hydrotherapy pool. For residents and locals, the day spa offers treatment rooms and fitness services including yoga, personal training, a meditation studio and a gymnasium. It’s a haven for guests to discover, immerse, and rejuvenate.