Award-winning jewellery brand The Rock Hound – founded by gemmologist-jeweller Susi Smither – has once again been selected as one of just nine ethical and sustainable jewellery brands for their latest jewellery pop-up in collaboration with Selfridges Project Earth.

This year, La Maison Couture is showcasing a selection of pioneering ethical and sustainable brands in the prestigious Oxford Street flagship from late Jan to late Feb’23, championing positive-impact labels and helping to promote transparency, responsible production, and better-informed purchasing around such a key moment in the calendar for jewellery shopping – Valentine’s Day.

Hot from being worn by Hayley Atwell at the British Independent Film Awards, The Rock Hound presents latest collection ‘HotRocks’ at the pop-up, alongside a couple of other firm and colourful favourites, Feeling Druzy and RockStars.

HotRocks offers an expansion on existing ranges from The Rock Hound, being crafted from 100% recycled silver – and coated with a flash of the brand’s trademark nano-ceramic colour – providing an accessible entry price-point for those wanting to invest in the brand. Each wand pendant presents 42g of recycled silver in an exact replica of a quartz wand, cast through the lost wax casting process. The silver has unique presence when worn and even picks up the wearer’s body heat. Wand pendants come with a silver chain and cost £280. The studs and large cluster ring– as worn by Hayley – cost £120 and £280 respectively.

Susi commented, “Thrilled to be invited back by LMC for their upcoming pop-up in one of my favourite places to shop in London. Adding my HotRocks collection brings even more colour to the mix and won’t blow the budget this Valentine’s.”