Fried chicken brand ‘SIDES’ has just launched in Market Place Harrow, marking its third bricks-and-mortar restaurant in the UK.

The brand has been developed by the famous YouTube collective, The Sidemen, arguably the most popular and influential content creators in Europe.

The new location at Market Place Harrow is a significant landmark for the brand’s ambitious growth plans as it continues on its journey to bring its delicious chicken dishes across the UK and beyond.

The restaurant at Market Place Harrow expands SIDES’ physical portfolio, as it follows its other brick-and-mortar restaurants in Wembley BOXPARK and Gravity Wandsworth. In addition, SIDES is also available for delivery via the major food delivery platforms UberEats and Deliveroo across key locations in the UK.

The menu allows customers the choice of Chicken Burgers, Tenders, Wings, Vegan Chikn Burgers, waffle fries, and a range of different sauces including Chipotle, XIX Buffalo, Classic BBQ, Korean BBQ, Teriyaki, Vegan Garlic Mayo and Louisiana.

SIDES is part of Virtual Hero, a subsidiary of the Hero Brands group behind the exploding fast-casual chain German Doner Kebab, Choppaluna, Island Poké, and XIX Vodka, a further Sidemen brand.

SIDES is currently available to order across the UK and the Middle East with virtual sites and three physical outlets across London, with many more to open globally by the end of 2023.

Josh Bradley (Zerkaa), The Sidemen, said: “We’re excited to announce SIDES is coming to Harrow. Launching another physical location is a great achievement for us and we’re looking forward to continuing to grow the brand across the UK and give more people the chance to enjoy the great-tasting food SIDES has to offer.”

Robin Mehta, CEO of Virtual Hero said: “At Virtual Hero, we are responding to emerging consumer trends and are looking to build an ecosystem of the brands of the future.

“We’re thrilled to bring SIDES to Harrow and give locals a new and delicious food experience as we look to ramp up and develop our physical restaurant portfolio and expand our reach, not only in the UK, but across global regions.”