This Autumn, London is getting a brand new cab service that will reinvent the way you commute

Forget Black Cabs and Ubers. This Autumn, London is getting a brand new cab service that will reinvent the way you commute.

Lifestyle Brand SWIMS is rolling out it’s first-ever SWIMSPool for busy Londoners. On October 22nd, busy city dwellers can hail a free lift via Twitter and have the chance to be driven in style in a show-stopping, eco-friendly orange BMW i8.

SWIMS is all about reinventing classics to enable everyone to live the modern good life. With a state-of-the-art, luxury ride at their fingertips, every rider has the opportunity to make it happen, and reinvent their commute.

Whether it’s squeezing in the gym before work, getting to a meeting early to grab a coffee, picking up the kids, grabbing some quick shopping or getting a ride on the way to a party, SWIMS are here give day to day errands some style.

We know when you look good, you feel good. And sometimes, it’s not just about the destination, it’s also about the journey.

HOW: Londoner’s can hail a lift from SWIMS Twitter to coordinate an instagram-worthy arrival to any London location on the day of activation. All they have to do is tweet their journey request using #SwimsPool and follow @SWIMSofficial

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