This Is Soho announces the winner of ‘The Incubator Project’ competition. The initiative gave budding UK brands across fashion, fitness, beauty and lifestyle the chance to win a rent free pop-up shop this autumn/winter in the capital’s most exciting destination, Soho.

Independent British label ‘A State of Nature’ was the winning entrant. The non gender specific collection includes shirting, trousers, outerwear and accessories and is ethically made in London by skilled craftspeople with the company setting out to make products that stand the test of time.

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A State of Nature was founded in 2020. Behind the brand is Barbara and Nick. Barbara Fidler- Wieruszewska is A State of Nature’s founder who works from the fabric room, turning rolls of premium Italian or British cloth, into beautiful unisex workwear. Nick Eisa works from the leather and paper room where they cut their bespoke patterns, add final touches to each garment and hand emboss their swing tags, labels and business cards.

The designs are inspired by traditional workwear, providing comfort through a generous and loose fit. Prices start from £95. Hero products include 100% silk screen printed scarves designed by Mark Hearld, herringbone weave waistcoats and autumnal 8 wale heavy cord trousers and gilets; all hand made in London.