The COVID pandemic has led to some unprecedentedly tough times for individuals and families around the world. Due to social distancing measures and mandated shutdowns, many businesses, both big and small, have been struggling to make ends meet. As always, there are exceptions to every rule. One such exception comes in the form of Luke Beastall, founder of MuscleCoachUK, who is experiencing an increase in business, as well as all time highs in results with his clients despite the difficult economic conditions.

We have all heard the old saying “when the times get tough the tough get going”, but few have put the philosophy into action like Luke Beastall. Growing up in the competitive world of football, Luke learned how to adapt in the face of adversity and developed a passion for excellence. One of his first tests with adversity came when Luke was just 21 years of age and was taken advantage of by scammer who misrepresented himself to be a recruiter for a professional American football team Despite how painful of an event this was, Luke adapted and solved the challenge. He joined a cruise ship line as a personal trainer and fell in love with the process. His passion for excellence catapulted him to the top of the company and a short time later he decided to come back to the UK and start his business.

Luke believes that his background in sports and his personal experiences with adversity uniquely prepared him to see opportunity where others often see challenges.

He says “Embrace whatever challenge gets thrown your way…Be ready for a long journey, but one thing I can promise you, it will be worth it.” This philosophy has been put on display in the way Luke has adapted his business and the consistent results his clients are creating.

As a trainer Luke understands that he can only be a guide, and it is ultimately up to the clients to put in the work. He says to his clients, “I’m like your SAT nav. I can give you the directions and tools to be successful but it’s important you stay in your lane.” Personal accountability, positivity, and determination are all qualities Luke views as necessary for success in fitness or business. His attitude has reflected onto his clients, who have taken their personal training experience to the next level amidst the pandemic.

Luke believes one of his greatest assets is the mindset coaching that he provides to his clients. He believes it is important to set clear and realistic expectations, no sugar coating. He says “In today’s society we want the easy route…There will always be setbacks, if you aren’t mentally prepared for it, then you don’t know what hard work truly is.” Luke’s dedication to excellence and mental preparedness has led to a massive increase both in his business revenue and his clients results during this global pandemic.

Luke believes in providing a foundation of self-empowerment by providing tech-forward resources and communication techniques to help clients get the most out of themselves, and the proof is in the pudding. His business and clients are thriving despite the global conditions.

For more information and free fitness tips follow Luke on Instagram at @musclecoachuk, or visit www.musclecoach.org