The world’s largest micro-mobility operator, TIER Mobility, has today launched its state-of-the-art dockless e-bikes in Hammersmith & Fulham, with ambitious plans to launch more locations in across London in 2022.

TIER, which already operates its e-scooter fleet in London as part of TfL’s recently extended trial, and launched its e-bikes in Islington last year, is providing micro-mobility options to help cut congestion and pollution in the capital by encouraging Londoners to navigate the city sustainably and offering city residents more choice when travelling through the expanded ULEZ.

Additionally, Hammersmith & Fulham is the first West London location to have TIER e-bikes on its streets, supporting the borough’s goal to reach net zero carbon emissions by 2030, following the Council’s declaration of a climate and ecological emergency in 2019. As the first fully climate-neutral micro-mobility operator, TIER is best-positioned to support this ambitious target.

Today’s launch follows the successful introduction of TIER’s e-bikes across Europe and the Middle East – including Paris, Berlin, Manama (Bahrain), York as well as Islington, where it launched 500 e-bikes across the borough in November. It also follows results from a study of more than 2,000 adults across 14 UK cities, carried out by TIER and Opinium, which found that 38% of adults would switch to greener transport to cut their carbon footprint this year, with 28% specifically choosing to switch to e-bikes or e-scooters.

Up to 250 TIER e-bikes will be available from parking bays across Hammersmith & Fulham, and will be charged at the same rate as e-scooters – £1 to unlock and £0.15 per minute riding. Regular riders, such as those using e-bikes for full or partial commutes, can benefit from day and monthly passes. London e-bike customers can now start and end their rides in dedicated and marked parking bays in Hammersmith & Fulham, as well as virtual parking bays in Islington, Lambeth, Southwark and Kensington & Chelsea. In line with the company’s ongoing commitment to offering inclusive and fair access to sustainable mobility, TIER’s e-bike customers will continue to benefit from the company’s UK Access Scheme, which provides 50% off all trips for 6 months for eligible riders including jobseekers, students and Blue Light Card holders.

This news follows TIER’s recent expansion push through the acquisition of European bike-share leader nextbike and Ford-owned Spin. As a result, TIER has expanded its global footprint to more than 530 cities and communities in 33 countries – with Hammersmith & Fulham being the latest area to benefit from TIER’s industry-leading technology and ambition to change mobility for good.

Georgia Yexley, General Manager for UK and Ireland, said:

“TIER is passionate about helping residents navigate their cities using greener modes of transport, to help cut emissions and improve air quality in the places they work and live. E-bikes are a great addition to our offering, encouraging people to ditch their cars and hop on a greener, cleaner vehicle that suits them.

“We’re delighted to be bringing our e-bikes to Hammersmith & Fulham following their introduction to London, in Islington, last year. Even the smallest changes to our travel habits can make a big difference, and by introducing these vehicles to the area, we hope to replace more short car journeys with our e-bikes”.

Councillor Wesley Harcourt, Cabinet Member for Climate Change & Ecology at Hammersmith & Fulham Council, said:
“Today, we celebrate 1,000 electric rental bicycles in Hammersmith & Fulham – another important milestone on the road to becoming the greenest borough in Britain.
On top of our growing e-bike fleet, we’re working hard to create more protected bike lanes in the borough to make cycling accessible and safe for all.
Putting H&F on the map for cyclists is part of the actions we’re taking to help our residents make better travel choices – for themselves, and the environment.”