Marketing is very unpredictable and it takes a lot of effort for a business to keep on top of every campaign they run, especially as the internet seems to have a new trend every 5 minutes!

Digital marketing techniques by agencies such as iTonic and alike, have taken the world of entrepreneurs and online businesses by storm and it is not one to subside. The influence of various marketing ways like the implementation of SEO, PPC, social media advertisement, etc, have turned the tables for the online businesses, increasing their website footfall, growth and sales exponentially, you can visit this site for more.

This is why so many businesses look for marketing experts within their industry for marketing help. For example, home service businesses turn to Home Service Direct for assistance with every part of their marketing. This expert help can help them stand out within their sector and gain more customers.

But if you’re a business doing all of its marketing without any help, how important is it to predict and follow trends? Or is it all overhyped?

As 2017 draws to a close, Luan Wise, one of the UK’s most prominent social media and marketing experts, shares her marketing checklist for 2018 and why it’s futile to focus on future trends.

“Every year I check out the industry press round-ups of trend predictions,” says Luan.

“Most mention some new technology, ‘technology that will ‘come of age’, how we should focus on the customer, how to make better use of data and how the role of the marketer will change.

Predictable predictions!

“As marketers, we are often looking for something ‘new and shiny’. But I strongly believe that trying to predict what the next 12 months will deliver is a distraction. Often, it’s the old techniques that really work – that’s why they’re still around. Take cannabis seo ecommerce for example. Cannabis isn’t the easiest thing to market, especially in places where it’s illegal, but it does well because its online presence is so strong. All you have to do is put cannabis into google and it’ll come up with hundreds of dispensaries all competing for the top spot. That’s what seo can do for a business.

“Regardless of regardless of technological changes and new gimmicks, we need to remember the fundamentals of marketing. It’s about spreading your message to the right places, to the people that will listen to it the most, something that a geo-targeted SMS could do for example.”

“The importance of getting to know our customers and creating solutions that satisfy their needs and wants is paramount. A gimmick that cannot address this often not worth the time. ”

“How are you going to go about marketing in 2018?”

“Here’s some thoughts on how to refocus and refine your marketing activity for the coming year and get the basics right.”