On 5 May 2022, the premium flexible workspace provider with a platform of more than 50 buildings across the UK and Germany, opens the doors of its 40th London workspace: 210 Euston Road, in the heart of the prestigious Knowledge Quarter. At 69,000sq ft, the seven-floor building will be one of TOG’s largest workspaces to date, as well as its first to launch in the wake of the Covid pandemic.

‘The HQ of tomorrow’
From the British Library to the Wellcome Trust, University College Hospital to the Bartlett School of Architecture, the stretch of Euston Road between King’s Cross and Fitzrovia is lined with learning. It is the main artery of London’s burgeoning Knowledge Quarter – the cluster of world-renowned institutions that have helped turn the area into a magnet for international businesses, and the London home of the likes of Facebook and Google.

Once the home of the Aga Khan Foundation, 210 Euston Road has been thoroughly and sensitively redeveloped by TOG and the project design team, Universal Design Studio (Universal), with the global return to the workplace in mind. Two of the upper floors are designed for individual businesses with space for up to 150 workstations, while the other floors are devoted to smaller office units and, on the lower floors, co-working, with more than 800 workspaces throughout the building (and capacity to configure the space for more as clients need). All workspaces have been designed to accommodate TOG’s vision of new hybrid working cultures and the role of the office as a versatile hub for collaboration, characterised by inviting and agile space.

“We’re excited to share our take on the next-generation workspace. We designed 210 Euston Road at a time when the purpose of the office was being questioned. We knew it had to be a destination in itself, to offer a reason for people to want to come into the office. We have focused on designing for interaction, connection and collaboration, supported by amenities that make our members’ lives easier.

Located right next to Euston Station, in the heart of the Knowledge Quarter, 210 Euston Road complements our existing London portfolio and confirms TOG as one of the leading flexible workspace providers in the King’s Cross area.”
– Toby Ogden, Chief Commercial Officer, TOG

TOG’s 210 Euston Road designed by Universal Design Studio. Photo by Simon Bevan.
Workspaces and floor plans have been designed to be easily adapted or reconfigured to suit the evolving needs of tenant businesses, so they are as future-proof as possible to evolving technologies and shifts in working culture, and are able to accommodate expanding teams as companies grow.