The UK jewellery market is expected to grow by 687m between 2017 and 2022, with multi-brand firms losing ground to single-brand designers known for their distinctive style – as found in The UK Jewellery Market report. The need for bespoke jewellery has grown over time with many more people wanting to have something more custom to their tastes and individual styles. As the fashion and jewellery capital of the UK, London will be playing a leading role over the next few years, owing to the concentration of jewellery firms – both upmarket and affordable – in the City. If you will be visiting London and an engagement, achievement, or other occasion is soon to take place, finding the right Jewellery Shop can help you pick out the perfect accessory or gift.

De Beers on Old Bond Street

De Beers has been standing on Old Bond Street since 2002, and it is known for its top-quality engagement rings and avant-garde designs containing diamonds in the rough. The firm is often featured in Vogue and other top fashion publications, owing to its high-end jewellery lines, which are often inspired by nature. From dune-inspired wonders like the Namib Wonder necklace (featuring row upon row of white and yellow diamonds set in white and yellow gold) right through to the Ellesmere Treasure bow medallion (featuring white floral patterns punctuated with marquise-cut diamonds), the firm’s designs exude luxury and style in every piece. Because of the current demand for classical and modern engagement rings, the firm also has a wide array of rings in classic and avant-garde cuts. Wedding bands also go beyond the expected, as they come in wave-like shapes and feature unique diamond accents and pavé designs. Some feature an entire row of prominent diamonds, adding plenty of sparkle to traditionally simple, smooth designs.

Boodles on New Bond Street

Boodles is a fifth-generation British brand, known as much for its million-pound necklace as for its top-notch customer service. The team is captivated by diamonds – a fact that has led them to seek out some of the world’s most exciting gemstones – including ultra-rare sapphires and rubies, or tanzanites sourced from the grassy foothills of Mount Kilimanjaro. The firm is the only one in the world to offer Ashoka-cut diamonds, which feature 62 facets and a level of ‘fire’ that few other diamonds can offer. While bearing a similar cut to emerald cut diamonds, these deliver the radiance of brilliant-cut stones. It is the ideal diamond for those seeking a uniquely bright and sparkling bespoke piece.

Graff on New Bond Street

Graff was born in England in 1960, and quickly established a reputation for designing large diamond pieces – the most famous of which included the Graff Pink (a pink emerald cut of a diamond weighing over 20 carats) and the Delaire Sunrise (the largest emerald-cut yellow diamond in the world). From Princess Diana to Melania Trump, this firm has attracted its share of high-flying celebrities, with some of its pieces selling for over $45 million. Of course, not all its pieces are this costly. The brand also has a wide range of collections, as well as stunningly designed solitaires (in both traditional and modern styles), eternity rings, plain and diamond-encrusted wedding bands, and more. One of its most popular collections is called Butterfly, which contains pieces that trace the outline of a butterfly in delicate pavé and brilliant cut diamonds, as well as gemstone clusters.

There is a good reason why London Fashion Week is one of the Big Four of the world. Featuring high-end designs and luxury jewellery, these events are seen as the ultimate exponent of quality and avant-garde fashion and design. De Beers, Boodles and Graff are just three brands that have stood the test of time, with collections based around carefully sourced diamonds set into shapes that remind us of platonic ideals of beauty, as can only be found in nature.