Clothes reuse charity TRAID is the latest charity nationwide to sign up to the first multi-retailer gift card that can be used exclusively in charity shops.

The Charity Shop Gift Card will be sold and accepted in TRAID’s 12 London-based shops which raise funds to tackle the negative socio-environmental impacts of producing, consuming, and wasting clothes.

The Charity Shop Gift Card has been developed by Gift Card CIC, a social enterprise, in partnership with the Charity Retail Association (CRA) and can be redeemed at the retail stores of participating CRA members.

The scheme will support the growing second-hand revolution, which is being led by the environmentally aware Gen Z and Millennials and helping to reduce the amount of waste sent to landfill.

It will also offer national and regional charities the opportunity to tap into the £7billion gift card market*.

The single-load gift cards themselves will be recyclable and compostable and will be on sale to consumers in all TRAID charity shops, online at www.thecharityshopgiftcard.co.uk, and through supermarkets and other major retailers in 2022.

The Charity Shop Gift Card is a member of Social Enterprise UK, and the Gift Card and Voucher Association.

Enedina Columbano, Commercial Director for TRAID said: “We are thrilled to be part of this first of a kind gift card scheme for use in charity shops nationwide. It will help to introduce even more people to charity shopping and second-hand, one of the most sustainable ways to source clothes and reduce our impact on the environment.”

Lee Fellows, Managing Director of The Charity Shop Gift Card, said: “The gift card market is huge and growing, and central to our aim is to come up with a nationally-accepted, multi-retailer scheme that allows charity shops to tap into that for the first time.

For more information see www.thecharityshopgiftcard.co.uk.