UN Women, ManpowerGroup and Street Art for Mankind have partnered to raise awareness and kickstart action for gender equality, with a street art mural in the heart of London.

Beginning on 21st July, street artist Alice Pasquini is painting a giant #GenerationEqualityMural on Leather Lane EC1, home to the famous street market that brings together diverse cultures and backgrounds. The Mural marks the first year of implementation of the Generation Equality Plan, which, amongst other things, calls for equality for women in pay, an end to violence against women and girls, and health-care services that respond to their needs, which was launched during the Generation Equality Forum in Mexico City and Paris last year.

Convened by UN Women and co-chaired by the governments of France and Mexico, the Generation Equality Forum brought together leaders from all sectors (governments, civil society, youth and the private sector) to take bold actions on gender equality, marking the start of an ambitious five-year plan. Over 1,000 policy, advocacy and financial commitments for gender equality were made during the Forum, and a historic $40 billion was pledged to make gender equality a global reality.

The mural will be the Fourth of the #GenerationEqualityMurals series curated by Street Art for Mankind (SAM) that focuses both on the aspirations of the youth and on the intergenerational bond that drive women forward.

The large masterpiece will reflect on the importance of intergenerational efforts to advance gender equality. Like previous women Generation Equality street artists before her, Alice Pasquini will promote feminist art, the challenge of social norms and gender stereotypes in a street art industry with a majority of men, women empowerment and the hope for a more equal future. The Mural will be activated by the SAM’s free “Behind the Wall” app, working as an audio guide to learn more about the Art, educate on Gender Equality, and enable all viewers to act.

The London Generation Equality Mural was made possible thanks to the drive and support of ManpowerGroup, a UN global compact company and activists in the field of gender equality. This is the second Generation Equality Mural supported by ManpowerGroup after the mural in Paris. The wall, on Johnson Gardens, was donated by Johnson Hatton.

To learn more about the Generation Equality Murals see: https://forum.generationequality.org/generation-equality-murals