Unibail-Rodamco-Westfield (URW) has today launched its Masterplan Framework for Croydon’s town centre, with an aim to transform the North End Quarter of Croydon’s town centre into a vibrant, mixed-use destination that brings together homes, shops, cultural venues and public spaces.

London practice Allies and Morrison, the architects behind successful urban regeneration projects such as King’s Cross and the Olympic Legacy masterplan in Stratford, has been appointed as the lead architect to develop the masterplan scheme.

The North End Quarter masterplan will see the delivery of a more sustainable and better-connected town centre through a network of public spaces, green areas and pedestrian friendly streets. The Framework also responds to urgent local housing need through the creation of new homes across a range of different tenures encompassing market sale, build-to-rent, student, co-living, and supported housing, designed to cater to varied demographics and cultivate a multi-generational community. It will make a major contribution to the creation of a dynamic, forward-looking town centre that reflects local ambitions and secures a bold future for the area.

Scott Parsons, Chief Operating Officer, Unibail-Rodamco-Westfield said: “Our vision for the North End Quarter will drive major positive change, establishing a thriving heart of Croydon that is inclusive and welcoming for all. We know there is a strong desire from residents, businesses and stakeholders to see progress in the town and our goal is to harness Croydon’s creativity, youth and connectivity to develop a scheme that leverages its strengths with a diverse economy across retail, finance, community and the arts.

The Masterplan Framework consultation launched today is a tool for discussion and consensus. It’s a roadmap for change, addressing the challenges of the past and embracing the opportunities of the future. We welcome feedback from the community and stakeholders on the vision unveiled today and will continue to evolve our plans for Croydon in partnership with the people who live and work here.”

Paul Eaton, Partner, Allies and Morrison added: “The Masterplan Framework focuses on revitalising the centre of Croydon; transforming it with green pedestrian-friendly routes and public spaces, high quality homes and thriving retail and community spaces. We look forward to working with Croydon’s many communities to progress this ambitious and exciting vision.”