Hotpod Yoga, the UK’s leading yoga brand, can today announce the launch of three new London studios, bringing the feel-good power of its unique and immersive hot yoga offering to London’s Shoreditch, Leyton and Tottenham Hale – and the total number of Hotpod Yoga studios across the capital city to ten. There are now 55 Hotpod Yoga studios open nationwide, with another 16 studios still to open in 2024.

“We’ve seen 150% growth in our customers in London over the last two years alone,” says Hotpod Yoga co-founder and CEO Max Henderson, “so the opening of these three new studios in Shoreditch, Leyton and Tottenham Hale will help us to ensure that our unique offering is even more accessible to people across the city than ever before.”

Almost 30,000 people currently attend Hotpod Yoga classes in London each year, a figure which looks set to continue rising as people seek out new ways to support their physical and mental wellbeing, and the exciting and innovative yoga business continues to broaden its offering. Hotpod Yoga recently launched its new Sleep Sessions class, created to give people the chance to find a moment of calm in their hectic schedules, while other recent new nationwide studio openings include Birmingham and Chesterfield.

Nationally, Hotpod Yoga has seen 22% year on year growth when comparing Q1 2023 to Q1 2024; with 90,000 classes held every year, attended by almost 150,000 people. There have been 3.5 million attendances amongst 400,000 customers since the business was established in 2013, its original offering comprising a sell-out series of pop-up classes across London.

Renowned for its immersive classes providing benefits that are many and varied, building mental and physical strength, and cementing positive habits for life, Hotpod Yoga turns up the dial on a typical yoga class. A warming 37-degree heat, tranquil music, calming scents, glowing lights and relaxing beats come together to provide a unique and sensorial experience, all set within their patented pod: a peaceful cocoon that will take you a million miles from the world outside, helping you to relax deeply into the practice and find calm.

A recent study carried out by Harvard Medical School demonstrated that hot yoga may help ease depression. In a randomized controlled clinical trial of adults with moderate-to-severe depression, those who participated in heated yoga sessions experienced significantly greater reductions in depressive symptoms, with almost half (44%) seeing such a dramatic improvement in symptoms that they were no longer classed as clinically depressed. Nearly 60% had a 50% of greater reduction in symptoms.

Hotpod Yoga, which was recently named the UK’s favourite yoga studio, is also B Corp certified, recognised because of its commitment to using its business for good, including only working with green energy suppliers; its Yoga Teacher Training Bursary Programme; and bringing its network of studios together to raise money for charity, with over £150,000 donated in the last two years.

“It’s exciting and inspiring to see how far Hotpod Yoga has come since its launch over a decade ago,” adds Henderson. “Not only have we created something that positively impacts people’s physical and mental health, and their happiness, but we also provide our franchisees with one of the most attractive business opportunities in the industry.”