January can be tough on wallets, with
32% of UK adults expecting to run out of money by mid-month*. Bang on time, one of the UK’s fastest growing fast food giants is here to help.

Now, Brits across the nation can enjoy
a full, hearty meal without stretching budgets or compromising on taste, with the new chicken Biggie Bag® meal available at Wendy’s®.

Costing just
£5,
this new meal combo is cheaper than most UK supermarket meal deals and includes a
Jr. Crispy Chicken Sandwich;
four golden crispy nuggets; small fries
and
a small soft drink. That’s less than some of the nation’s favourite adult play activities too – like fairground rides, arcade games and pub quizzes – with one key difference: a guaranteed win. No luck, no queues. Just £5 well-spent on guaranteed joy.

The £5 chicken
Biggie Bag® is the perfect lunch or dinner option and joins Wendy’s already-existing £5 beef Biggie Bag® meal family. This is the only time “going biggie” means saving more.

And with more young adults starting
to tackle new year fitness goals in December 2025, January looks less like a month for hard resets and robust regimes, and more like welcoming guilt-free cheat days.

“The Biggie Bag has always been
about giving customers great value without compromising on flavour,” said Michael Clarke, Managing Director, Europe for The Wendy’s Company.
“This January, which is more about slow resets, we’re making it even easier for Brits to enjoy a satisfying meal while keeping wallets happy.”

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The chicken Biggie Bag® meal is available
at all Wendy’s restaurants across the UK – from London and Liverpool to Reading and Brighton – where fast-food favourites are served, combining quality ingredients with exceptional hospitality.