Nowadays, being a social media influencer is recognised as a viable career path. A Samsung report revealed that 72% of their young adult participants aspired for this role. However, the fight to get your work taken seriously is still very much present. You’ll need to create top-notch content to attract viewers and sponsors—and part of that is investing in great equipment.

There are many types of influencer gadgetry you can try, such as gimbals or GoPros. However, one piece of equipment you should consider is the Ray-Ban Meta smart glasses. These shades have numerous features that can take your content to the next level. Interested in learning more? Read on for an overview of the glasses.

What are the Ray-Ban Meta smart glasses?

In 2020, the tech company Meta and eyewear conglomerate EssilorLuxottica announced a partnership to create stellar smart glasses that combine cutting-edge technology with fashion-forward style. The first iteration of this goal was the Ray-Ban Stories smart glasses, shades with embedded technology that allowed you to capture photos and videos, take calls, and listen to music privately without headphones. Many people found the prospect of these glasses thrilling, though critics lambasted them for their limited functionality.

Now Meta and EssilorLuxottica are back with their newest product: Ray-Ban Meta smart glasses, which have all of the previous model’s capabilities of shooting footage, communication, and audio enjoyment—along with the latest wearable tech that promises new functionalities, such as live-streaming and a heightened excellence of the spec’s existing abilities. While many casual glasses wearers will no doubt enjoy experimenting with the latest features, influencers, in particular, will find the glasses’ enhanced performance and a broader range of controls of interest to their careers.

Why Ray-Ban Meta smart glasses are perfect influencers

It has enhanced recording features

Whatever type of influencer you are, you need calibre recording quality to create content with and capture your audience’s attention. Ray-Ban Meta smart glasses guarantee you that. It now has an ultra-wide 12 MP camera with a photo resolution of 3024 x 4032 pixels and videos in 1080p at 30 frames per second. That means better stabilisation, sharper low-light performance, and more vibrant colour reproduction for your visual assets.

It has more importing and exporting functions

Influencers require versatility when it comes to managing their footage. Ray-Ban Meta smart glasses give that to you with its range of importing and exporting abilities. Not only can you send your videos and pictures to your phone within minutes, but you can also livestream yourself directly on Facebook or Instagram. This can be especially useful with engagement if you’re a product reviewer influencer about to unbox a long-awaited product or an influencer who wants to give a firsthand (but hands-free) perspective on a unique experience, such as when Tiff Baira walked the red carpet. The smart glasses will help you upload your content swiftly, streamline your creation process, and raise viewer interest.

It has a great battery life

Some influencers get their edge by travelling to locations others cannot access. Take Alvaro Rojas, a travel influencer with a mission to visit every country in the world, or Callum Snape, who often uploads breathtaking footage of nature. However, being this type of influencer and heading to remote places means you won’t always have access to outlets for recharging your camera. Fortunately, the Ray-Ban Meta smart glasses can last up to 6 hours for active usage and come with a charging case with eight full charges. You’ll easily be able to use your shades on the go.

It’s available in more styles

As an influencer, you have a public image to maintain. This is particularly the case for influencers like Andrea Cheong and Izzy Manuel, whose brands are entrenched in fashion and so must cultivate a sophisticated sense of style. Ray-Ban Meta smart glasses only add to influencers’ overall aesthetic. Available in seven colours, two flattering designs, and several lens options, the glasses have 150 possible variations. You can choose what suits your influencer brand the most.

With its superb features, Ray-Ban Meta smart glasses are an exciting piece of equipment for influencers. Consider getting yourself a pair to boost your content.