Halloween, Wild Thingz is taking its sweets to the streets, with a major Halloween tour set to give out more than 83,000 sweets across a series of mass sampling sessions and community events throughout October.

Part of Wild Thingz’s wider “No Trickz. Just Treatz.” campaign, the tour has a simple mission: get more people tasting Wild Thingz for themselves and show just how good sweets with half the sugar, natural flavourings and nothing artificial can taste – while bringing people together and building community along the way.

Rather than simply telling consumers that better-for-you sweets can still be delicious, Wild Thingz is putting them directly into people’s hands. From commuters grabbing a morning train to families visiting leisure centres over half term, the brand is creating opportunities for people to discover its soft, fruity sweets for themselves – with more than 83,000 free sweets set to be handed out across the campaign.

The tour will kick off at Liverpool Street Station on Thursday 8th October, before heading to Waterloo and Southbank, London Bridge, Victoria and Piccadilly later in the month. The mass sampling sessions are deliberately timed around October half term and will bring Wild Thingz directly to busy London locations, giving consumers the chance to taste the range while out and about.

For families, Wild Thingz will then bring the “No Trickz. Just Treatz.” spirit to a series of community events across the South East. Five Everyone Active leisure centres will host free sampling and Halloween fun between 25th and 29th October, while family venues from Our Houses Group will also join the tour, with activations at Jaego’s House in Kensal Rise and Jesse’s House in Parsons Green.

The tour will culminate on Halloween itself, Saturday 31st October, with Wild Thingz partnering with its local pub, The Andover Arms in Brackenbury Village, Hammersmith. On the 31st, there will be Halloween fun happening all afternoon, including pumpkin carving, the Wild Thingz Trick or Treat game and lots of sweets for trick-or-treaters, alongside pub celebrations for parents.

Alongside the main tour, additional in-store sampling sessions will take place across Whole Foods Market, Planet Organic and Eat 17, bringing Wild Thingz directly to shoppers at key retail locations. Wild Thingz’s Halloween Tour forms part of the brand’s broader “No Trickz. Just Treatz.” campaign – a rallying cry for families to discover that choosing sweets with less sugar and no artificial colours or flavours doesn’t mean compromising on taste or fun.

The brand’s soft, fruity, plant-based sweets are made with natural flavourings, no artificial colours or flavours and half the sugar of leading UK sweet brands, with 30g of sugar per 100g compared with more than 60g per 100g in leading products.
Founded by former Mondelez marketer Fliss Newland, Wild Thingz was created with a simple mission: “Sweets grown-ups feel good about & kids go wild for.” This Halloween, the brand is putting that mission into action – getting its sweets into the hands of thousands of new consumers while bringing families and local communities together.

To catch them, or just follow the fun, head to Instagram @wildthingzsweets.

WILD THINGZ HALLOWEEN TOUR: KEY DATES

Mass samplings
Liverpool Street Station: Thursday 8 October
Waterloo & Southbank: Tuesday 20 October
London Bridge: Wednesday 21 October
Victoria: Thursday 22 October
Piccadilly: Friday 23 October
Everyone Active leisure centres
Everyone Active Clements Hall: Sunday 25 October, 8.30am–2pm
Everyone Active Grange Paddocks, Bishop’s Stortford: Monday 26 October, 8.30am–2pm
Everyone Active King George’s Playing Field, Brentwood: Tuesday 27 October, 8.30am–2pm
Everyone Active Hemel Hempstead: Wednesday 28 October, 8.30am–2pm
Everyone Active Woodside, St Albans / Watford: Thursday 29 October, 12pm–5.30pm
Our Houses Group
Jaego’s House, Kensal Rise: Saturday 24 October, 9.30am–2pm
Jesse’s House, Parsons Green: Saturday 31 October, 9.30am–2pm
Halloween finale
The Andover Arms, Brackenbury Village, Hammersmith: Saturday 31 October from 12pm
Additional in-store sampling sessions will take place across Whole Foods Market, Planet Organic and Eat 17.