WILKO is to launch a new concept store, lots of little wins London, that will pay its customers to learn more about the high street retailer for one day only.

The lots of little wins London store will open from 11am-5pm on Wednesday 16th October at The Gallery, 10 Hanover Street.

There, shoppers will be given a sneak peek at some of wilko’s winning products ranging from innovative garden products and great value homeware, to stylish storage solutions and life hacks – all of which have been designed or sourced to meet the needs of its customers.

Wilko’s in-house innovation team, which is the driving force behind these products, will be on-hand in-store to ask customers what household problems they face and would most like to see solved via potential future product launches.

The innovation team use crucial customer feedback to fuel their product launches for 2020 and beyond, meaning customers could see product solutions to their problems on shelves next year! Customer feedback is an important part of a business’s timeline, they need to make sure that they are doing what they can to retain and bring in customers. This is where customer journey mapping tools, as well as other software, come in useful for businesses that need to look at their statistics and see what they can do to support their customers who will, in turn, support their business.

In exchange for visiting the lots of little wins London store, wilko will offer each shopper the chance to walk away with either a £5 voucher or a little win shown at the event as a thank you for their time. What’s more, one lucky visitor will walk away with a whopping £250 gift card.

Victoria Bradley, Design Director at wilko, said: “wilko is proud to have an in-house innovations team that is dedicated to making products with customers in mind. We spend our days listening to our customers’ everyday household tasks, through focus groups and surveys, in a bid to find opportunities and solutions to make life easier.

“We’ve a raft little wins under the wilko roof – from the award-winning garden tool handle that saves customers having to bend down to our range of clever storage solutions designed to maximise your space.

“We’re proud to offer products that simply help and to respect our customers’ hard-earned cash and with the help of shoppers at lots of little wins, London, look forwarding to launching some exciting new products next year!”

Payment cards and products are while stock last and the store is open for one day only.